PhD Studentship: Integrating Behavioural Theories into Simulation Models to Advance the Health Policy Evaluation Approach in Value-Based Health and Care

This research aims to develop an innovative framework that integrates health-seeking behaviour—the actions individuals take when they perceive a health problem, grounded in behavioural theories, into simulation models used for health systems management. The research will provide practical and methodological contributions. The framework will offer healthcare decision-makers better tools for designing effective interventions, while also expanding the methodological toolkit for integrating behavioural insights into simulation models. This work supports Scotland's vision of value-based healthcare, prioritising person-centred approaches and addressing pressures on community health services.

University of Strathclyde