Marketing and Communications Manager

Description

Who we are:

United Way for Greater Austin brings our community together to break economic barriers and build opportunity for all. We break the cycle of economic hardships for families and individuals, striving to create a vibrant, thriving community. Recognizing the urgency of addressing economic challenges, we focus on increasing the availability of high-quality early care and education and access to pivotal resources to address financial barriers in Central Texas. Our united front includes dedicated donors, volunteers, corporate and civic partners, staff, and a connected network of neighbors. Together, we leverage data, community alliances, services, and public engagement to transform Central Texas, responding to urgent needs with lasting, impactful solutions.

Who we want:

The Marketing and Communications Manager will develop and implement results-oriented marketing campaigns to drive revenue generation, organizational awareness, and audience engagement. In this role you will work closely with the Digital Marketing Manager and Director of Marketing and Communications to develop content, serve as a brand ambassador, and manage marketing operations. This role is part of the Resource Development, Marketing and Communications team. In addition, this role will work with the Impact team to help meet design, collateral, digital marketing, and swag.

Who you are:

• Collaborates: You work cooperatively with all departments across the organization to achieve shared objectives and represent their interests while being fair to others and their area. You partner with others to get work done and credit others for their contributions and accomplishments — you garner the trust and support of others.
• Cultivates innovation: You come with helpful new, better, or unique ideas and encourage diverse thinking to promote and nurture innovation. You introduce new ways of looking at problems and implementing creative solutions.
• Drives results: You have a strong bottom-line orientation. You persist in accomplishing objectives despite obstacles and setbacks and have a track record of exceeding goals successfully. You push yourself and help others achieve results.
• Interpersonal savvy: You relate comfortably with people across levels, functions, cultures, and geography and act diplomatically and tactfully. You build a rapport in an open, friendly, and accepting way and develop constructive relationships with people similar and different to yourself.
• Resilient: You are confident under pressure and maintain a positive attitude despite adversity. You manage crises effectively, bounce back from setbacks, and grow from your hardships and negative experiences.
• Drives vision and purpose: You positively discuss future possibilities and create organization-wide energy and optimism for the future. You create milestones and symbols to rally support behind the vision and show your commitment to the vision while articulating the vision in a way everyone can relate to.
• Strategic mindset: You anticipate future trends and implications accurately and readily pose future scenarios. You articulate credible pictures and visions of possibilities to create sustainable value and develop competitive and breakthrough strategies that clearly connect vision and action.
• Plans and aligns: You set objectives to align with broader organizational goals and break objectives down into appropriate initiatives and actions. You stage activities with relevant milestones and schedules and anticipate and adjust effective contingency plans.

What you’ll do:

• Lead creation of digital and printed collateral, including postcards, reports, one-pagers, invitations, graphics, and more, managing collateral budgets effectively to meet team needs and maximize ROI. 
• Lead email marketing development and list management across core audience, donor campaign audiences, volunteers, and other groups, consistently evaluating content for up-to-date marketing outreach tactics.
• Manage marketing operations and strengthen relationships with external vendors for design, website development, photography, video, printing, swag, and more.
• Strategize and partner with the Community Giving, Corporate and Events teams to plan, write, design, and share one-pagers, flyers, email campaigns, digital content, and more, serving as brand ambassador and helping meet fundraising needs across donor base.
• Work with Digital Marketing Manager to ensure visual identity and brand alignment are consistent across campaigns. Consistently refine audience segmentation strategies based on engagement metrics.
• Conceptualize, plan, and implement integrated campaigns across channels using data-driven insight to achieve goals.
• Other marketing and communication projects as assigned

What you’ll bring:

• Bachelor’s degree in an area like marketing, communications, advertising, or graphic design.
• Understanding of marketing fundamentals, best practices and emerging trends.
• Exceptional writing, editing, and communication skills.
• Passion for diversity, equity, and inclusion and experience with the asset-based language.
• Ability to manage projects and deadlines effectively.
• Organization, attention to detail, and flexibility, with an ability to prioritize time-sensitive assignments.
• Resourcefulness and a willingness to learn new things.
• Proficiency in Microsoft Office, WordPress, Canva, Mailchimp, Adobe Creative Cloud, Sprout Social, and Canva
• Maintains a positive, solutions-focused approach despite external situations.

What you’ll receive:

• Dynamic and rewarding work environment
• Competitive Compensation
• Hybrid Work Option
• Employer 403(b) Matching
• Employer-Sponsored Health Insurance (for employees)
• Dental Insurance
• Vision Insurance
• Flexible Spending Account (FSA)
• Generous Paid Time Off
• Paid Parental Leave
• FMLA
• Employee Assistance Program (EAP)

This position is located in Austin, Texas, and reports to the Director of Marketing and Communications.

Notice: The job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Management has the right to assign or reassign duties and responsibilities at any time. United Way for Greater Austin is an “at-will” employer.