About the role
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don't believe in the 'one size fits all' approach and instead we will equip you with the tools you need to shape your own future.
JOB PURPOSE
This is a Power of One role and responsible for Media across the 5 Business Units in Arabia- 50M EUR in planning and execution: Impactful media by delivering consistent and seamless branded consumer experiences; Strategy, buying, holistic media planning agency & partner management, retail media buying, negotiation and value extraction, continuous optimization of media plans; Media innovation and Media partnerships.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
As Media Lead Arabia, you will be responsible for the following:
Play a leading role in landing Unilever/BU/Brand Media strategies, ensuring critical Media capabilities are embedded on time and at scale in our BU's.
Lead and manage the appointed media agency from structure building to day-to-day operation management – ensuring that we build efficiencies and drive effective media planning both on traditional and digital channels
Lead Media approaches and principles, including but not limited to negotiation strategies, Traditional and Digital Media Planning principles, New Media models for new business models….
Be on the frontier of what Media innovations are coming next, to pilot and scale, working closely with external partner and agencies ecosystems and close to the external trends that will be potential growth opportunities for Unilever Arabia:
Work in close partnership with Media partners and with the likes of MMS, Google, Meta, Tik Tok etc. for the strategic build & management of joint business plans, implementing best practices and harness advancements in technologies and external trends for competitive advantage for Unilever Arabia and evolve our media planning approach and tools as needed.
Lead all measurement initiative and ensure we build and manage a clear measurement approach to every investment and track all investments based on Unilever KPIs and expectations.
Identify and work with key internal and external stakeholders on industry trends for Unilever Arabia to pursue and align stakeholders towards these.
Understanding where to shift focus of partners and create joint business plans and co-ordinate execution against the JBPs.
Continuously evolve Unilever Arabia partnership with the big platforms and emerging platforms and guide on best practices, benchmarks, frameworks, legal and ethical policies, working closely with relevant cross functional teams. This will include but not be limited to oversight of evolving Media golden rules, brand safety guidelines for media and ad-hoc improvement of media planning tools and approaches in close partnership with BGs, CMI team and experts in our partner/agency eco-system.
Represent Arabia Media in global forum ensuring we land and meet all new global initiatives and tools across the region
Lead the media capability building specially at the digital front and driving learning across BUs
WHAT YOU WILL NEED TO SUCCEED
Experiences & Skills
10+ years' experience in media and digital across the GCC.
Media expertise, to be a thought leader in Media and Marketing when it comes to the big Media partners.
Deep understanding of emerging and new growth media models.
Experience from agency, partner side on managing these areas would be preferred to bring the outside-in.
Strong collaborator, with ability to listen to understand business needs and to work in service of the BG strategies and priorities.
Strong strategic thinker, externally networked, who brings the outside in with growth mindset and understanding of external trends for Marketing.
Sophisticated networker with ability to build strong partnerships with business impact.
Digital Curiosity: Established and growing skills and knowledge around digital in the wider consumer and customer domain.
Negotiation: Established skill in negotiating value for money across different media buying contracts.
Data Literacy: proven ability to gather, analyze and evaluate multiple data sets to generate meaningful insights, present and communicate vast data sets and insights in an engaging and visual way. Applying governance through internal data policies that cover how data is gathered, stored, processed, and disposed of (including Unilever's five data privacy fundamentals).
About the company
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
