About the role
Lifebuoy, the world's first health soap launched in 1894 by William Lever, pioneered affordable hygiene in Victorian England. Evolving into the #1 germ protection soap synonymous with cleanliness and personal hygiene, it is now a global brand spanning Asia, Africa, and Arabia. Lifebuoy's legacy extends beyond its classic soap bar to a myriad of soap variants, liquid body washes, hand washes, and hand sanitizers, ensuring daily hygiene and freshness for the entire family.
Beyond products, Lifebuoy has successfully reached over 1 billion people through hand hygiene programs and TV campaigns, promoting healthier societies worldwide through NGO partnerships and behaviour change programmes that champion handwashing and healthy soap behaviours at critical junctures, boosting health and hygiene for billions globally.
In this role, you will be responsible for ideating, developing and validating core innovations and advertising for the Indian market in based on Consumer Insights, in line with the Equity/Brand growth strategy. The success of this role depends on delivering competition beating mixes and achieving OTIF for comms and launches leading to brand health improvement (UBS) and achieving Market share targets.
Responsibilities:
- Develop Equity/Brand growth strategies with an in-depth understanding of consumer/shopper trends and insights; competitive threats; and category or brand opportunities
- Identify and articulate consumer insights to create new-concept ideas and business opportunities
- Leverage new technologies, strategies, and processes to capture value opportunities (e.g. new claims, products, advertising, packaging)
- Lead development with cross-functional teams
- Deliver effective Integrated Marketing Campaigns; develop clear and persuasive strategies and campaign ideas
- Management of projects via IB, Innoflex and utilizing CIP fficiently and effectively monitor progress of projects and budgets.
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