Brand Marketing Manager

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Who We Are

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 290 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality. TKO is majority owned by Endeavor Group Holdings, Inc. (NYSE: EDR), a global sports and entertainment company.

The Role And What You’ll Do

This position is responsible for ensuring that all aspects of the UFC brand strategy and guidelines are properly implemented across all products, services, and brand communication from internal & external teams, licensees, broadcast, and sponsor partners worldwide.

• Maintain brand integrity and compliance of brand and creative guidelines across all marketing materials and platforms, and all other internal and external communications as they pertain to the UFC brand.
• Establish strong relationships with key teams, including global partnerships and consumer products, to deliver timely, thorough brand feedback on various executions and initiatives.
• Manage review and approval process to ensure brand and creative team stakeholders have all necessary materials to streamline feedback and approval efficiently.
• Serve as the point of contact for all company-wide email marketing initiatives, dealing with communication, execution, and reporting.
• Maintain global email marketing calendar and documentation
• Support broader UFC marketing and brand initiatives that align with the company vision and strategy. As strategic changes evolve, ensure consistent market execution is developed, communicated, and maintained.
• Measure and report performance of brand marketing campaigns and assess ROI and KPIs.
• Collaborates with a wide variety of functional areas, including but not limited to consumer products, global partnerships, UFC Fight Pass, creative, and corporate communications to support company initiatives.
• Assist with identifying market research to support marketing and brand initiatives.
• Provides advice and counsel to senior business leaders about strategic opportunities to grow the UFC brand and our financial results.
• Other tasks, projects, and responsibilities as assigned.
  
  

You Have These

• Bachelor’s degree in a related field, or equivalent work experience.
• 3+ years of relevant experience.
• Demonstrated strength in marketing competencies with particular strength in positioning, brand development, innovation project leadership.
• Proven ability to develop and implement both strategic and tactical initiatives. Ability to focus on long-term and short-term needs simultaneously.
• Demonstrated leadership in project management and brand management. Ability to take creative ideas and ground them in the brand’s strategy and back them up with strong business cases on consumer and customer research.
• Teamwork, project management skills and creativity a must.
• Excellent written and verbal communication skills.
• Detail oriented and creative.
• Proficient in Microsoft Word, PowerPoint, Excel, social media applications.
  
  

TKO EEO Statement

TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.

UFC® is the world's premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 290 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million households across more than 170 countries. UFC's athlete roster features the world's best MMA athletes representing more than 80 countries. The organization's digital offerings include UFC FIGHT PASS®, one of the world's leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada.