Digital Marketing Executive

We are seeking a talented and driven Digital Marketing Executive to join our marketing team. The successful candidate will be responsible for planning, implementing, and managing digital marketing campaigns to enhance brand awareness, drive online traffic, and generate leads or conversions. This role requires a strategic thinker with a passion for digital channels, creativity, and analytical skills to measure the effectiveness of campaigns.

Key Responsibilities:

Develop and Implement Digital Marketing Campaigns:

• Plan and execute digital marketing strategies across various channels (e.g., social media, email, search engines, display advertising).
• Optimize campaigns to maximize performance and meet key performance indicators (KPIs) like conversion rate, ROI, and lead generation.

Content Creation and Management:

• Work with the content and creative team to create high-quality digital content (blogs, social media posts, website copy, email newsletters).
• Ensure consistency in brand messaging across all digital platforms.

SEO/SEM Optimization:

• Conduct keyword research to guide content creation and optimization of web pages.
• Manage on-page and off-page SEO strategies to increase organic search rankings.
• Run paid search campaigns (Google Ads, Bing Ads) and monitor their performance.

Social Media Management:

• Create, schedule, and manage posts across various social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Engage with audiences by responding to comments, messages, and managing community interactions.
• Analyze social media metrics and prepare reports on campaign performance.