Associate Product Marketing Manager

We're looking for a Associate Product Marketing Manager with a strong content marketing mindset to drive go-to-market strategies, craft compelling messaging, and create content that educates, engages, and converts. You'll sit at the intersection of product, marketing, sales, and customer success, turning technical features into clear, value-driven stories that resonate with our audience. Responsibilities: Develop and own go-to-market plans for new features and product launches. Craft compelling product messaging, positioning, and value propositions. Conduct competitor and market research to inform positioning. Enable sales and customer success teams with collateral, battle cards, and pitch decks. Partner with product managers to understand roadmap and customer needs. Create and manage product-focused content including blog posts, whitepapers, case studies, product guides, emails, landing pages, and video scripts. Collaborate with design and demand gen teams to produce high-performing assets for the funnel. Write and optimize website and in-product copy with a focus on clarity and conversion. Lead narrative development around product themes, features, and customer stories. Own content calendar for product-focused and thought leadership content. Qualifications: 1–2 years of experience in product marketing, content marketing, or a hybrid role, ideally in SaaS. Proven ability to write clear, compelling content for B2B audiences. Bachelor's or master's in business administration or equivalent. Strong understanding of the SaaS customer journey and how content supports conversion and retention. Experience creating sales enablement materials and product launch strategies. Excellent communication and storytelling skills. Bonus: Experience with tools like HubSpot, Notion, Figma, Google Analytics, and CMS platforms.

TurboHire is an AI & Automation powered platform that transforms the hiring process for enterprises. By automating and streamlining every aspect of hiring—from requisition & job posting to offer letters & pre-onboarding—TurboHire empowers teams to efficiently discover, evaluate, & onboard top talent. Seamless integrations with HRMS systems like SAP SuccessFactors, Oracle HCM, DarwinBox, and Workday ensures that hiring processes are not only efficient but also aligned with existing workflows, eliminating data silos and reducing complexity. TurboHire's AI goes beyond basic automation. It intelligently evaluates resumes, matches candidates to roles, and automates tasks like interview scheduling and feedback collection. This significantly reduces the time and effort needed to find the right candidates, allowing recruiters and hiring managers to focus on strategic decisions.