Assistant Store Manager

True Classic

Experience: 2+ yrs
Location: Bloomington, Minnesota, United States
Job type: Full-time

Required skills

business strategies
communication skills
compliance
cross functional
customer journey
customer service
KPI
merchandising
team development

About the role

True Classic is hiring an Assistant Store Manager to lead in-store performance, team development, customer experience, and operational excellence. In this role you will partner with the Store Manager to drive sales, coach and develop a high-performing team, and execute retail strategies that elevate the customer journey and deliver consistent store results.

Areas of Accountability

Customer Experience & Brand Execution

Create a warm, welcoming environment for every customer
Lead and model the “TRUE Experience,” a customer-first selling approach rooted in connection, not pressure
Ensure the store environment is consistently clean, organized, and brand-right
Oversee visual merchandising and promotional execution

Sales Performance & KPI Ownership

Own daily, weekly, and monthly sales goals
Monitor and drive KPIs including conversion, AOV, UPT, and overall revenue
Take proactive action to improve store performance and deliver measurable results
Execute business strategies that increase profitability and efficiency

Team Leadership & Development

Support hiring, onboarding, and training of store associates
Coach and develop team members to consistently meet and exceed performance goals
Hold the team accountable to customer service standards and operational expectations
Step in to lead the store in the absence of the Store Manager

Operations & Inventory Management

Ensure accurate and efficient transaction processing
Maintain compliance with cash handling procedures
Oversee inventory accuracy and operational processes
Support loss prevention and store organization standards

Cross Functional Collaboration

Store Manager: Partner on business strategy, performance management, and team development
Retail Leadership: Align on goals, promotions, and store-level initiatives
Visual Merchandising: Execute brand-right standards and seasonal updates
HR / Talent Acquisition: Support recruiting, onboarding, and training initiatives
Operations & Inventory Teams: Ensure accurate inventory flow, reporting, and operational efficiency

Qualifications

2+ years of retail or customer-facing experience
Demonstrated ability to drive sales and influence team performance
Strong communication skills with the ability to coach and motivate others
Results-driven mindset with strong accountability
Ability to work flexible hours, including evenings and weekends

Preferred Qualifications

Prior retail leadership experience
Experience in a high-volume retail environment
Proven success improving KPIs and exceeding sales targets
Experience with inventory management and visual merchandising execution
Passion for delivering an exceptional customer experience

Compensation and Benefits

Compensation

Competitive hourly rate (based on experience)

Benefits

Accrued Paid Time Off
Employee discount and additional retail incentives (where applicable)

Health & Wellness

Company-paid medical, dental, and vision insurance

About True Classic

At True Classic, our purpose is simple: empower everyone to look good and feel good.

Founded in 2019, we’re a fast-growing apparel brand obsessed with fit, quality, and impact. But we’re building more than great products—we’re building a high-performance team where smart, driven people do meaningful work, move fast, and see the direct results of what they create.

Everything we do is guided by the True Classic Operating System (TCOS)—the principles that shape how we work, make decisions, and win together:

Move the Needle – Our #1 value and the ultimate filter for decision-making. We focus on delivering tangible, measurable results that drive real business impact.
Paint the Picture – We set clear vision and help others see what great looks like.
Seek the Truth – We use data, customer insight, and curiosity to guide decisions.
Get 1% Better – We continuously improve how we work through strong systems and small wins.
Build Leverage – We maximize impact with the right mix of people, tools, automation, and AI.
Crush the Challenge – We surface problems early and take ownership to solve them.
Go Fast – We take initiative, move with urgency, and bias toward action.
Be Creative – We challenge the norm and find better ways to win.
Lead with Empathy – We care deeply about our customers and each other.

If you thrive in fast-paced environments, take ownership of your work, and want to build something that actually moves the needle—join us and help shape what’s next at True Classic!

About True Classic

Direct-to-consumer apparel brand specializing in premium-fit men's basic clothing.

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