The Event Sales Manager is responsible for driving private dining and large party revenue through strategic sales, thoughtful planning, and flawless execution. This role is both creative and performance-driven; owning the full lifecycle of each event from initial inquiry to post-event follow-up.
Through proactive outreach, relationship-building, and a deep understanding of the Yardbird brand, the Event Sales Manager delivers memorable experiences that exceed guest expectations while maximizing revenue opportunities. This position partners closely with the General Manager and Director of Sales & Marketing to ensure alignment with brand standards, operational excellence, and financial goals.
Self-starter with a strong sense of ownership and urgency
Natural leader who embodies and champions Yardbird culture
Guest-first mindset with a passion for hospitality and experience-driven service
Strong sales acumen with confidence in negotiation and closing techniques
Relationship-builder with the ability to create lasting client partnerships
Excellent communication skills—verbal, written, and interpersonal
Highly organized with the ability to manage multiple events and priorities simultaneously
Detail-oriented with a commitment to precision and follow-through
Results-driven with a track record of meeting or exceeding revenue goals
Professional presence with the ability to represent the brand externally
Reliable transportation required
Bilingual preferred but not required
Drive private dining and group sales through proactive outreach, networking, and inbound lead conversion
Respond to all inquiries (phone, email, web) within 24–48 hours with a strong sense of urgency
Own the full sales cycle: prospecting, proposal development, contract negotiation, and closing
Build and maintain a robust pipeline of qualified leads and repeat clients
Prepare customized proposals, menus, floor plans, and event details tailored to each client
Create and manage Banquet Event Orders (BEOs) with accuracy and clarity for all departments
Collaborate cross-functionally with FOH and BOH teams to ensure seamless execution
Partner with the GM, Executive Chef, and Bar Manager to finalize food & beverage offerings
Coordinate staffing and operational needs aligned with event requirements
Oversee execution of on-site and off-site events, ensuring an exceptional guest experience
Manage all financial components including deposits, payments, and post-event reconciliation
Conduct timely follow-ups 3-5x, including thank-you notes and resolution of guest feedback
Represent Yardbird at local events, networking functions, and within the community
Act as liaison with corporate marketing to promote seasonal offerings, holidays, and special programs
Track, analyze, and report weekly sales performance; adjust strategies to achieve revenue targets
Support menu updates, collateral, and event-related materials as needed