Copywriter & Marketing Specialist

• Developed end-to-end marketing assets for B2B and B2C verticals, including performance marketing calendars, emails and advertisements for Facebook, Google and affiliate channels. • Managed brand launches, including pre-launch and launch communications, hotel branding and brand stories. • Developed business decks and cold emailing campaigns for partners and clients. • Scoped, managed and delivered email campaigns from intake to execution, improving lead generation and conversion rates. • Devised social media strategies for LinkedIn and Instagram. • Collaborated cross-functionally to identify gaps in the marketing email and notification automation. Helped CRM team to streamline workflows for increased efficiency. • Led office rebranding and other offline branding initiatives.