Traya - Business/Data Analyst

About Us

Traya is an Indian direct-to-consumer hair care brand platform provides a holistic treatment for consumers dealing with hair loss. The Company provides personalised consultations that help determine the root cause of hair fall among individuals, along with a range of hair care products that are curated from a combination of Ayurveda, Allopathy, and Nutrition. Traya's secret lies in the power of diagnosis. Our unique platform diagnoses the patient's hair & health history, to identify the root cause behind hair fall and delivers customized hair kits to them right at their doorstep. We have a strong adherence system in place via medically-trained hair coaches and proprietary tech, where we guide the customer across their hair growth journey, and help them stay on track. Traya is founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus.

Our Vision

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathising with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients

Job Description

• Role requires high autonomy and complete ownership of Key Business Metrics for platforms web and app since the person will be working closely with the leadership. You will have to hunt for insights in data and translate them into projects for teams to drive revenue for the organisation.
• Core competencies include data analysis, visualisation, SQL, Python and Pandas, tagging implementation reporting and optimisation, data solutions. Generate better insights out of data to help improve conversion and platform engagement.
• The role pans across the organisation and you will work closely with product, tech, marketing, content and brand teams.
• A huge plus (but not necessary) if they have experience with the following tools - Google Analytics (GA4), Google Tag Manager, Branch, AppsFlyer, MoEngage
• You will have the opportunity to be a part of an innovative, fast-growing D2C health brand focused on revolutionizing health for men and women in India. We are looking for a smart, passionate and professional with a strategic bent of mind who wants to be part of a rapid growth org.
  
  

Preferred Qualities

• Analytical
• Curious and ability to question things
• High level of accuracy and attention to detail
• Self-motivated, but also can work well in a team
• Problem solving attitude
• Ability to prioritize and work efficiently in a fast-pace environment
• Fun and positive attitude
• Creative thinking
• Hunger to learn quickly
  
  

Must Have

• 5+ years of experience is a must
• Should have 2+ years of experience working with a D2C brand.
• Should have experience with Python, PySpark, and SQL.
  
  

What does Traya have to offer ?

• Exponential learning and Personal/Professional Growth
• Mentorship
• Autonomy to think, work and create independently
• Data-driven decision making
• Fun and enthusiastic work culture
• Best in class digital marketing learning
  
  

(ref:hirist.tech)

Traya is an Indian direct-to-consumer hair care brand platform provides a holistic treatment for consumers dealing with hair loss. The Company provides personalised consultations that help determine the root cause of hair fall among individuals, along with a range of hair care products that are curated from a combination of Ayurveda, Allopathy, and Nutrition.