Omnicom Advertising Group (OAG)
Website:
oagww.com
Job details:
Job Description: Traditional Media Planner
Position
Traditional Media Planner
Location: Bangalore
Experience: 2–3 Years
Function: Media Planning
Role Overview
We are looking for a Traditional Media Planner with 2–3 years of experience to join our Bangalore team. The role involves developing and executing effective media plans across TV, Print, Radio, ensuring campaigns deliver against brand and communication objectives.
Key Responsibilities
- Develop media plans across TV, Print, Radio based on campaign objectives and target audiences.
- Conduct audience, market and media research to identify relevant media opportunities.
- Prepare media recommendations, cost estimates, schedules and media spends.
- Coordinate with media vendors and buying teams for campaign execution.
- Monitor campaign delivery, performance and spends, and identify optimization opportunities.
- Track market trends, media rates, competitor activity and emerging opportunities.
- Prepare campaign reports and post-campaign analysis with key learnings.
- Work closely with internal teams, clients and media partners to ensure smooth campaign execution.
Requirements
- 2–3 years of experience in traditional/offline media planning.
- Strong understanding of TV, Print, Radio.
- Familiarity with media research, planning tools and campaign measurement.
- Strong analytical and numerical skills.
- Good communication, presentation and negotiation skills.
- Ability to manage multiple campaigns and deadlines in a fast-paced environment.
What We’re Looking For
Someone who is data-driven, detail-oriented and curious about media, with the ability to translate audience insights into smart, effective media plans.
Location: Bangalore
Click on Apply to know more.
