Website:
abinbevindia.in
Job details:
Job Description – Trade Marketing Executive
Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And
more than ever, it’s our future. A future where we’re always looking forward. Always serving up
new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people
with passion, talent, and curiosity, and provide them with the teammates, resources, and
opportunities to unleash their full potential. The power we create together – when we combine
your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you
do?
Primary Purpose of Role
Responsible to plan and execute promotional campaign as per the channel visibility strategy. Also be responsible to partner with sales team to support brand activation and manage key account
relationships
Responsibilities
• Plan & execute promotional campaigns as per the channel visibility strategy:
o On-Ground Execution of the Channel development programs
o Inventory Management for running promotions and campaigns
o Asset Management
• Lead Channel merchandisers to Ensure execution of the accounts as per the template
• Partner with the Sales team to understand the requirement and support in Brand activation
• Manage operational relationship with key contacts
• Ensure right account identification for experiential focused sales approach as per the consumer
engagement strategy:
o Activation of consumer engagement promotions Brand Programs & Tactical promotions
o Activation of sponsorships, events & night life
• Negotiate with vendors for the purpose of promotional activities, events and brad activation
merchandise of high quality
• Track & draw insights from promotional based sales trends and plug gaps wherever required:
o Daily/Weekly/Monthly reports
o Pre-During-Post analysis of consumer promotions
Key Interactions
Internal
• Regional Sales Directors (4 regions)
• Regional Marketing Manager
• Sales Managers & Area Sales Managers
• Solutions, Legal & Corporate Affairs team
• Team members of Tech Sales, Brand & Trade Marketing, & PPM
• Zone / Global Tech Sales teams
External
• Distributors/ Wholesalers/ Service Providers
• Retail Outlet License holders
• E-Commerce partners
Knowledge, Skills & Abilities
Education level and/ or experience
• MBA or equivalent degree from a reputed B school
• 2-3 years of experience in Sales/Marketing- preferably FMCG Industry
Skills and/or knowledge
• Strong analytical skills, ability to find insights and propose relevant recommendations
• Excellent communication, presentation, negotiation skills
• The ability to prioritize and strong organization skills
• The ability to work in collaboration with multiple stakeholders (Internal & External)
• Change Management – flexible & prepared to adapt to meet changing requirements, committed
to continuous improvement
• Problem Solving & Innovation
• Mobility: Willing to relocate for business requirement across regions
Click on Apply to know more.