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About Beco
BECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness. Our plant-based, bamboo-based products are highly effective and 100% chemical-free, offering environmentally conscious solutions without compromising on quality. As a direct-to-consumer (D2C) brand, we are on a mission to make the world a better place, one home at a time.
Role Mandate
Build and lead Beco’s
Trade Marketing & Commercial Excellence agenda, driving superior retail execution, sales productivity and ROI across
General Trade, Modern Trade & Emerging Channels.
Key Responsibilities
- Own Trade Marketing strategy and annual activation calendar.
- Drive Perfect Store execution – availability, assortment, visibility and share of shelf.
- Build high-ROI trade schemes, promotions, displays and retailer programs.
- Drive Commercial Excellence through sales analytics, dashboards and execution KPIs.
- Improve Sales Force & Distributor productivity and outlet throughput.
- Lead Revenue Growth Management – pricing, promotions, margins and trade-spend ROI.
- Identify distribution and assortment white spaces using market and sales data.
- Strengthen SFA/DMS adoption, sales processes and review mechanisms.
- Partner with Sales, Marketing, Finance and Supply Chain to deliver profitable growth.
Ideal Candidate
- 10–15 years of strong FMCG Trade Marketing / Sales Excellence experience.
- Deep understanding of GT & MT execution and distributor economics.
- Strong analytical, commercial and execution orientation.
- Experience working across multiple geographies/channels.
- Comfortable combining large-company discipline with startup speed and agility.
Location : Dadar, Mumbai
Reporting to Chief Business Officer
Company Website - Bamboo Products: Buy Sustainable & Eco-friendly Product Online | Beco
LinkedIn - (6) Beco: About | LinkedIn
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