Raj Hospitals
Website:
rajhospitals.com
Job details:
Company Description :
Raj Hospitals is a super-specialty hospital located in the heart of Ranchi, Jharkhand, offering advanced healthcare through state-of-the-art facilities and modern technology. With over 150 beds, the hospital is a regional leader in Neuro Sciences, Internal Medicine, Cardiology, Gastroenterology, Nephrology, Oncology, Critical Care, Emergency & Trauma Management and high-end diagnostic services including MRI, CT Scan, Capsule Endoscopy, Ultrasound, Dexa Scan, PFT and more. A distinguished team of specialists across different medical stream provides comprehensive care to patients. Raj Hospitals also operates a large OPD with over 36 doctors and collaborates with leading Government Bodies, PSUs and TPAs to provide services to the patient from every section. The hospital offers 24/7 emergency, pharmacy, ambulance services, and a helipad, positioning it as one of the most modern healthcare setups in Ranchi.
Role Description:
The TPA Marketing Executive is a full-time, on-site role based at Raj Hospitals in Ranchi. This role focuses on developing and maintaining relationships with Third Party Administrators (TPAs), Health Insurance Companies, Private and Government Banks and Insurance partners to increase patient footfall and cashless admission volumes. Day-to-day responsibilities include Daily Field Calls, Planning & Executing marketing activities, conducting market visits, coordinating with hospital departments for TPA-related processes, and ensuring accurate communication of hospital services with the prospective patient and referring sources.
The role involves tracking and reporting marketing performance, assisting with promotional campaigns, and supporting awareness programs, medical camps, and corporate outreach. The TPA Marketing Executive will collaborate closely with the front office, billing, and clinical teams to ensure a seamless experience for TPA and insured patients.
Qualifications
- Candidates should possess strong Market Planning and Marketing skills for designing and executing effective TPA and Corporate(of HICs) outreach strategies.
- Candidates should possess Market Research skills to analyze local healthcare trends, competitor activities, and potential Corporates of HICs and TPA partners.
- Candidates should possess Sales and Communication skills to build relationships, negotiate agreements, and clearly present hospital services to stakeholders.
- Candidates should possess general Marketing skills, including campaign coordination, branding support, and basic promotional activities.
- Relevant qualifications such as a bachelor’s degree in Marketing, Business Administration, Healthcare Management, or a related field are preferred.
- Experience in hospital marketing, health insurance, TPA coordination, or healthcare business development will be an advantage.
- Ability to work on-site, manage multiple stakeholders, use MS Office tools, and maintain accurate documentation and reports is desirable.
- Strong organizational skills, attention to detail, and a customer-focused mindset are beneficial for success in this role.
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