About Us
Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.
Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.
Overview
At TP-Link Systems Inc., we’re scaling our Enterprise Networking Business Unit (ENBU), including Omada (business networking) and VIGI (security & surveillance solutions).
Omada is one of TP-Link's fastest-growing business units, directly competing with industry leaders. We’re hiring an Influencer & PR Marketing Specialist to own and build this function in the U.S. — from influencer partnerships to media outreach.
There’s no legacy program here. No playbook.
That’s the opportunity. If you want to execute, learn fast, and actually own outcomes, this role gives you that
What You’ll Own
Influencer Marketing (KOL)
- Identify and outreach to influencers across YouTube, reddit, LinkedIn, and tech communities
- Run campaigns end-to-end: briefing, coordination, approvals, and execution
- Manage relationships with creators and ensure deliverables are hit
- Track performance (engagement, reach, conversions) and report results
- Continuously test what works and refine the strategy
- Collaborate with Product Managers, Product Marketing, and Designers to develop Review Guide and other materials for media use.
Public Relations (PR)
- Draft and coordinate press releases and product announcements
- Support media outreach and build relationships with industry publications, either directly or through our cooperating agency.
- Pitch stories and secure product/media coverage
- Monitor PR performance and campaign impact
Product Launch Support
- Support go-to-market campaigns for Omada and VIGI products
- Work cross-functionally with marketing, product, and global teams
- Ensure consistent messaging across channels