Strategic Analyst

• Flexible and hybrid working arrangements
• Stunning new offices in CBD close to all major transport hubs

Tourism Australia is looking for a Strategic Analyst to join our Strategy & Research team. This role is critical in shaping our data-driven decision-making, providing quantitative insights that drive our marketing effectiveness, performance evaluation, and long-term industry strategy.

Working closely with teams across the organisation, you’ll analyse global tourism trends, evaluate market performance, and support the development of industry insights that inform Tourism Australia’s strategic direction.

Reporting to the General Manager, Strategy & Analysis, your key responsibilities would be:

Reporting, Insights & Analysis

• Conduct quantitative strategic analysis on global tourism trends, identifying key industry movements and providing actionable insights.
• Proactively monitor and report on performance trends across economic, aviation, and tourism indicators.
• Develop competitive analysis, benchmarking Australia’s performance against other global destinations.
• Research and assess emerging and evolving markets to identify new opportunities.
• Design and maintain high-quality reports using Power BI, ensuring insights are both accessible and impactful.

Stakeholder Engagement & Data Advocacy

• Manage a suite of Power BI dashboards and work with a data team in managing the data pipelines, ensuring timely and accurate reporting.
• Support internal teams, regional offices, and external stakeholders with data-driven insights and reporting.
• Assist in automating and streamlining tourism data sources into the organisation’s central business intelligence systems.
• Evaluate and integrate alternative data sources to enhance Tourism Australia’s market intelligence.

What We’re Looking For

• Strong analytical skills with experience in marketing, economic, market, or performance analysis.
• Advanced proficiency in Excel, PowerPoint, Power BI, and ability to work on third party pivot tables.
• A keen eye for identifying trends, connecting insights, and translating data into strategic recommendations.
• Ability to manage multiple stakeholders and provide clear, concise, and insightful reports.
• A proactive and collaborative approach to problem-solving in a fast-paced environment.
• Someone who thrives both independently and within a close-knit team.

This is an exciting opportunity to play a key role in shaping the future of Australian tourism. If you have a passion for data-driven strategy and insights, we’d love to hear from you.

About You

You’re a strategic thinker with a strong analytical mindset and a passion for travel, Australia and uncovering insights that drive decision-making. You thrive in a fast-paced environment, balancing multiple priorities while delivering high-quality analysis that informs Tourism Australia’s strategy.

To succeed in this role, you’ll bring:

• Tertiary qualifications in commerce, business, economics, research (quantitative), marketing, or aviation.
• At least two years’ experience in a consulting firm, professional services environment, or corporate strategy team.
• Proficiency in Power BI for data management, modelling, and visualisation (with at least one year as your primary analytics tool).
• Strong analytical and problem-solving skills, with the ability to interpret complex data and translate it into actionable insights.
• Excellent communication skills, with experience presenting data-driven findings to a range of stakeholders.
• Well-developed organisational skills, with the ability to prioritise competing tasks and meet tight deadlines.
• High-level quantitative analysis skills, with a keen eye for accuracy and detail.

Not essential but ideally:

• Experience in econometric forecasting and modelling.
• Experience in marketing media data sets.

About us

Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. We are active in 16 key markets and our activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.

Every day we share our passion with the world, sharing the story of Australia and our 65,000 years of Aboriginal and Torres Strait Islander cultures. We are equally as passionate about creating an incredible culture at Tourism Australia, recognising and supporting the individuality of our people, in an environment where we learn and grow together.

Why us?

We’re committed to creating an inclusive and collaborative work environment that is guided by our values. We bring our values to life through the way we behave every day.

• We think big and without borders… We have a proud history of doing innovative and ground-breaking work. And we’re not done yet
• We make each other better… We’re one team. We value diversity and listen to all opinions before aligning on the best way forward, but robust discussion makes our work stronger
• We do the right thing… We are respectful of communities, cultures, and the earth we all inhabit, and take our responsibility to care for all three seriously
• We only do work that makes a difference… There’s so much we can do, and want to do, but we focus on the things that will add the most value to our industry
• We’re obsessed with telling the Australian story… We’re passionate about Australia, her land, nature, people, and culture. And We’re proud of our role in sharing her story with the world.

What we offer

• A fun and friendly team culture where we socialise and celebrate the wins
• Flexible and hybrid working arrangements so you work at your best
• A commitment to your health and wellbeing with access to our EAP program, Fitness passport plus a $255 per year health rebate
• An extensive learning and development platform and performance program so you can grow your skills and talent plus we’ll cover the costs of your professional association/memberships
• Generous superannuation above the minimum requirement

How to apply

Apply by clicking on the ‘Apply Now’ button and provide a copy of your resume and short cover letter summarising your interest, skills and relevant experience.

Tourism Australia is an Equal Opportunity Employer dedicated to providing an inclusive workplace where everyone feels a sense of belonging and connection including those with disabilities. We embrace individuals with diverse backgrounds, perspectives and experiences.

This recruitment is being managed on our behalf by Randstad Digital. Please direct all applications and enquiries via the 'Apply Now' button. Tourism Australia will not be accepting any direct applications.