Portfolio Analyst

Join the tonies® family

About tonies: tonies is the world’s largest interactive audio platform for children with around 7.8 million Tonieboxes and more than 95 million Tonies figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.

Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.

We need you!

We are looking for a Portfolio Analyst to expand our product portfolio team, with a particular focus on Tonies, Accessories and Digital Content. Working closely with the Head of UK Portfolio and your international counterparts, as well as Global teams across Product, Content and Licensing, you will help shape the future of the product roadmap for tonies. You will be joining an amazing team in a high-performing, fast growing business. The role is available as of now and you’ll be reporting into our Head of Portfolio UK/IE.

Your responsibilities:

• Portfolio Optimization & product lifecycle: You identify growth opportunities within the existing portfolio through data analysis and implement initiatives to improve performance and profitability.
• Market Analysis and Competitor Monitoring: You will conduct market research, including competitor analysis, customer feedback, and industry trends to generate insights that drive the continuous development of the existing and future portfolio.
• Product readiness & GTM: you oversee key milestones in the portfolio launch plans, coordinating with multiple stakeholders to ensure each product is ready to launch on time
• Be the source of all knowledge for our UK Product Portfolio: share key information with the teams and act as the product ambassador to the rest of the UK team. You maintain portfolio & product overviews and ensure key product information is available to all teams and you use project management tools to track progress, resolve bottlenecks, and communicate updates.
• Liaison with Global Teams: You act as a liaison to central product, content, and licensing teams, ensuring that global requirements are effectively adapted to the local market.
• Close Collaboration with UK teams: You work cross-functionally with the marketing, sales, and finance & ops teams in the UK to support Go-To-Market & ensure timely product launches. You ensure key milestones such as forecasting, product marketing initiatives and range plans support portfolio growth & optimization.
• Development and Implementation of Portfolio Strategy: You will support the alignment of the local product portfolio for the UK with global corporate strategies and goals, considering local market trends and customer needs.

Are you our perfect new colleague?

Professional experience

• You have experience in product portfolio management. Experience in the toy or kids’ entertainment field is a plus but not essential
• You have experience dealing with senior stakeholders and you must have experience of cross-market & cross-functional projects
• Ideally you have some experience in portfolio or range management, product lifecycle planning, and SKU performance tracking

Key skills & competencies

Data insights & analysis:

• You are excited by data and can read numbers in an analytical way that helps you and your team to make decisions
• Proficient in tools like Excel, Google Sheets, or similar
• Comfortable analyzing sales data, consumer trends, and qualitative feedback
• Experience using a range of data sources covering external e.g., Nielsen, Circana, Google Trends and internal e.g. surveys, reviews
• Able to make data-backed recommendations for new product or content development

Product Portfolio Management

• Skilled in maintaining product databases, managing SKUs, ensuring data accuracy, and supporting cross-departmental requests
• Able to support line planning, end-of-life, and range reviews
• You are familiar with project management tools such as Asana, GSuite, Confluence

Communication & Collaboration

• Clear communicator with strong stakeholder management and project coordination skills.
• Comfortable working with creative teams, licensors, and retailers

Education

• Degree in Business, Marketing, Economics, or a related field

Personal Traits:

• Naturally curious and passionate about kids’ content and innovation
• Detail-oriented but able to see the bigger picture
• Comfortable in a fast-paced, growing company with evolving priorities
• You are able to think creatively, and you are excited to play a big part in the development of a brand new product category
• You’re collaborative, flexible and willing to ‘roll up your sleeves’ - working as part of a small team excites you!
• You’re positive, solutions focussed, and self-motivated

What we offer

🌍 Flexibility – Hybrid working with two days in the London office, up to 30 days working abroad, and Summer Hours (June-August)..

🏖️ Time Away – 30 days annual leave + bank holidays, 3 Wellbeing Days, paid sick leave, bereavement leave, volunteering day plus bank holiday swaps and more.

🏥 Health & Wellbeing – Private medical insurance via Vitality, mental health support with our Employee Assistance Program, life assurance (4x salary), free Calm subscription, Specsavers eye test voucher, lunch on Tasty Tuesday and more.

💰 Financial & Career Growth – Competitive salary, pension match up to 4%, £200 learning & development budget, and Babbel subscription.

👶 Family & Lifestyle Perks – Enhanced maternity & paternity leave, Tonies gifts for major life events, and exclusive staff discounts.

Equity and Diversity

🏳️‍🌈At tonies, we’re passionate about sparking imagination and joy in childhood—and that same energy drives how we build our team. We believe everyone should feel empowered to grow, contribute, and thrive, both at work and in life. That’s why it’s important for tonies to create an environment where all voices are heard, valued and respected, regardless of background or experience. Our stories, content, I&D Champion Group and tonies team are shaped by a wide range of perspectives, and we actively seek out individuals who bring fresh ideas and unique experiences to the table.

Tonies is committed to fostering an inclusive and accessible experience for all candidates. If you need any accommodations to support you during the recruitment process, please contact your Recruitment Partner.

The Recruitment Process

• Intro call with the People & Culture talent team
• Virtual call with the Hiring Manager
• An in-person case study interview with the Hiring Manager
• Final stage with key peers and General Manager

This process should take around 3-4 weeks - your schedule is really important to us so we aim to be as flexible as possible.

Ready to join us? Apply today to help us create joyful moments for children and families worldwide.