Performance Marketing Manager - D2C & Marketplaces

Job Description: Performance Marketing Manager - D2C & Marketplaces

Location: Hyderabad, Telangana

Department: Marketing

Reports To: Head of Marketing / Founder

About the Role:

We are looking for a highly analytical and ROI-driven Performance Marketing Manager to lead and optimize paid media campaigns across our D2C website and online marketplaces including Amazon, Flipkart, and Myntra. You will be responsible for building and scaling performance marketing strategies across Meta, Google, and marketplace ad platforms to drive traffic, conversions, and revenue growth.

Key Responsibilities:

1. Performance Marketing – D2C Website:

- Plan, execute, and optimize campaigns across Google Ads (Search, Shopping, Display, YouTube) and Meta platforms (Facebook, Instagram).

- Manage full-funnel campaigns focused on ROAS, CAC, LTV, and conversion rate improvements.

- Use GA4, Meta Pixel, and other analytics tools to measure performance and attribute conversions accurately.

- Collaborate with design and content teams to develop high-performing ad creatives and landing pages.

- Own A/B testing strategy across channels (copy, creative, audience, placements).

2. Marketplace Advertising:

- Manage and optimize performance marketing campaigns on Amazon (AMS), Flipkart Ads, and Myntra Ads.

- Work with marketplace teams and internal category managers to allocate budgets based on SKU performance, seasonal demand, and brand objectives.

- Leverage keyword strategies, sponsored ads, and DSPs to grow product visibility and improve organic rankings.

- Monitor daily performance and adjust bids, keywords, and targeting to meet campaign KPIs.

3. Budgeting & Reporting:

- Develop and manage monthly media plans and performance forecasts.

- Maintain strict control over campaign budgets and ensure efficient allocation across channels.

- Provide weekly/monthly reporting on KPIs like ROAS, CPA, CTR, CVR, etc. with actionable insights.

- Identify growth opportunities through data-driven insights and industry benchmarking.

Key Requirements:

- 4–6 years of hands-on experience in performance marketing for D2C brands and e-commerce marketplaces.

- In-depth knowledge of Meta Ads Manager, Google Ads (including Shopping & Display), Amazon Advertising Console, Flipkart Ads Manager, and Myntra Ads/MPP.

- Strong analytical and data interpretation skills with proficiency in GA4, Excel, and dashboard tools like Looker Studio / Power BI.

- Understanding of marketing attribution, customer journey mapping, and conversion rate optimization.

- Experience working with fashion, apparel, or lifestyle categories is highly preferred.

- Ability to collaborate cross-functionally and manage agency or in-house creative resources.

Preferred Qualifications:

- Bachelor’s degree in Marketing, Business, or related field.

- Certification in Google Ads and Meta Blueprint is a plus.

- Familiarity with tools like KwikEngage for CRM and Clevertap, MoEngage, WebEngage, or similar for retention and funnel tracking.