Aditya Birla Group
Website:
adityabirla.com
Job details:
Job Purpose
Planning and execution of sales & marketing strategies for the Territory. Prepare pre & post contribution analysis to increase profitability & optimization of distribution cost of Territory through appropriate Sales module, pricing & product opportunities, to increase market share. Execute agreed market promotional activities for brand pull. Establish strong channel relationship – Cooperative and private channel through deep insights on product, market & customer segments. Execute POS sale of the territory. Close coordination with govt. authorities / competitors / Institutions.
Key Result Areas/Accountabilities
Supporting Actions
Develop long term plan for the Territory.
- Develop detailed long-term sales plan, forecasting growth and profitability for the Territory.
Develop detailed sales and marketing plan and ensure implementation of sales plan as per targets
- Develop plans for the given territory based on specific requirement of market, customers & Traders.
- Visit/ interact/ with all key Traders - ensure and monitor business as per plan.
- Monitor Market share of key customers – as per plan.
Ensure achievement of Contribution, Secondary Cost Targets, Secondary Sales through POS & compliances.
- Plan & execution for institution & pvt channel sales.
- Monitor costs, budget & District wise Contribution
- Monitor GOI compliances
- Ensure proper & timely sales from POS machine.
Enhance Customer Satisfaction
- Ensure customer satisfaction.
- Ensure implementation of actions plans and changes as per customer suggestions.
- Ensure all customer complaints are resolved.
Key Account Management
- Prepare detailed KAM plan for the category.
- Ensure detailed implementation of the KAM plan and monitor progress.
New Dealer, Channel Partner development
- Create a strategy to acquire new dealers, Channel Partners
- Implementation of new Channel partner development plan.
Understand FCO Parameters & DBT Compliances
- Understand & Adhere to FCO (Fertilizer Control Order) norms.
- Close co-ordination with district authorities, LFS & DBT co-ordinator.
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