Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™"
Our Values
One Team, One Dream
We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.
Own It
We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.
Never Stop Learning
We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.
Spark Solutions
We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.
Embrace Our Differences
We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.
As the Senior Director Marketing for DACH, you will define and execute the marketing strategy for one of Tinder’s key regions. Reporting directly to the VP of EMEA Marketing , you’ll lead a small but growing team, manage local agencies, paid media budget, and collaborate with the marketing team across Media, Partnerships, Social, and all cross-functional partners in the region and globally.
The Role
You’ll own the brand narrative for DACH, ensuring alignment with Tinder’s global vision while tailoring initiatives to resonate with local audiences. This role demands creativity, cultural fluency, and a strategic mindset to position Tinder as the go-to brand for young people across the region.
In this role, you will:Develop and Implement Marketing Strategy:Own and execute the marketing strategy for Germany, Switzerland, and AustriaCollaborate with EMEA leadership and global marketing teams to ensure alignmentLocalize Tinder’s brand narrative, ensuring relevance to youth culture and cultural nuances in the regionLead the Tinder community and event marketing strategy, driving meaningful connections with usersTranslate data into insights and draw marketing and business conclusionsAlign communication strategies with key stakeholders in the US and EuropeAssist in creating and distributing content via paid media campaigns, partnerships, or influencersMonitor competitor activities and market trends to provide actionable insights for enhancing Tinder’s brand positioning in the DACH regionTeam Leadership and Collaboration:Strong leadership collaboration with CommsManage a growing team with plans for future expansionFoster a collaborative environment within a matrix organization, partnering with functional teams such as Media, Partnerships, Social, and Marketing SupportDrive Tinder’s brand equity through innovative, culturally relevant campaignsEstablish and nurture long-lasting brand partnerships to enhance Tinder’s market presenceMarket Insights and Strategy:Stay ahead of cultural and market trends, identifying opportunities for differentiation and growthUse insights and data to develop impactful marketing strategies that resonate with Tinder’s audienceExecution Excellence:Oversee content creation, media campaigns, and project delivery in collaboration with external agenciesEnsure consistent and aligned messaging across all touchpointsTranslate strategic goals into actionable plans that achieve measurable results
You’ll need:Experience:Several years of experience in managing marketing projects and budgets with at least 5 years of country leadership in marketing, preferably with direct-to-consumer brands in the dating industry, fashion, streaming, or consumer goodsComfort building and executing tailor-made strategies that span creative marketing, business growth, media and product developmentProven ability to manage and grow brand strategy within the pop culture and youth marketing spaceExperience working in a matrixed organization and leading cross-functional teamsCultural Fluency:Deep understanding of youth culture and the unique cultural nuances of the DACH regionNative German speaker; fluency in English is essentialLeadership Skills:Demonstrated ability to build, inspire, and lead high-performing teamsStrong interpersonal communication skills with experience in managing virtual and cross-functional teamsProven experience in top talent and influencers managementStrong mix of conceptual and analytical capabilities in combination with a hands-on and agile mentality to get things doneExecution & Agility:Proven track record of managing multiple, complex tasks simultaneously and prioritizing adequately to maximize business impact in a fast-paced environmentA creative problem-solver with a hands-on, proactive approach to driving resultsAdditional Attributes:Strong executive presence with a robust network in technology, entertainment, or mediaExperience developing and executing custom strategies across marketing, business growth, and mediaPrevious success in driving marketing for digital services, especially membership models or subscription businessesBackground in entertainment or live experiences at scale is a strong plus
Commitment to Inclusion
At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.
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