Head of SEO

**Head of SEO** **Noida** VERTICAL Timesofindia.com DOMAIN N/A EXPERIENCE 13 - 18 Years Job link copied to clipboard! **JOB DESCRIPTION** **About Times Internet** At Times Internet, we build premium digital products that simplify and enhance the everyday lives of people. We are India’s largest digital products company with a presence in a wide range of categories across news, entertainment, marketplaces and transactions. Many of our products are market leaders & iconic brands in their own right. TOI, ET, Indiatimes, NBT, ET Money, TechGig, Cricbuzz, among others, are products that bring you closer to your interests and aspirations. We are excited by new possibilities and look forward to bringing new products, ideas and technologies that help people make the most of every day. Build a career of purpose & passion with Times Internet. **About Timesofindia.com** TOI is India’s largest and most influential news publisher in English. We inform and actively engage you to drive progress at a local and national level. We bring you the latest news, analysis and videos across current affairs, business, entertainment, sports, lifestyle and culture everyday. **About the role** The person will be responsible for improving the Organic rankings and increasing the top funnel organic traffic for TOI and associated products along with ET and Languages which eventually will lead to revenue growth. **Work responsibilities** Create and manage an SEO roadmap to win a share of voice on Google Search for high intent and high-volume search and drive relevant traffic to the platform. Perform periodic technical audits on the website/pages, making short- and long-term technical SEO strategy recommendations in terms of (page load, Mobile friendly UI/UX), page speed, CWV (core web vitals)etc. Recommend changes to website architecture, content strategy, link building, and other factors impacting SEO positions for target keywords. Conduct competitive analysis and research, staying up to date on the competitive landscape. Work in close collaboration with the Product, User Acquisition and Analytics teams to tie ASO efforts to quantifiable results like retention, LTV, ROI. Drive organic acquisition on Play Store and AppStore, leveraging every channel available to defend/optimize top ranks in stores, rank for more keywords and improve conversion in the stores Conduct ASO experiments using rigorous approaches and measurement methods (A/B tests) and prove their effectiveness. Experience with On-page (Keyword planning, Title, Description, etc.) and Off-page activities for Play Store and AppStore Collaborate & work with both internal and external stakeholders for creatives, content, dashboards, and product changes. **Skills, experience & expertise** Should have 13-18 years of experience in planning and implementing a successful SEO strategy Knowledge of standard and current SEO practices Critical thinker and problem-solving skills Excellent communication skills Strong organizational and leadership skills **Eligibility** Should be a graduate or postgraduate Location: Noida Working mode: WFO

Digital media conglomerate