Paid Ads Marketing Specialist

We're seeking a data-driven and creative PPC Marketing Specialist to manage and optimize our paid media campaigns across Google, Meta, and other key ad platforms. This role will be responsible for driving high-quality traffic, optimizing for conversions, and scaling our paid advertising efforts. You'll work closely with the wider marketing and creative teams to execute high-impact campaigns that directly contribute to revenue growth. Key Responsibilities: Plan, execute, and optimize PPC campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other relevant platforms. Conduct in-depth keyword research, audience targeting, A/B testing, and performance analysis to maximize ROI. Collaborate with copywriters and designers to create compelling ad creatives and landing pages that convert. Monitor and report on campaign performance using tools like Google Analytics, Meta Ads Manager, and reporting dashboards. Identify new advertising opportunities and emerging trends to keep campaigns competitive and innovative. Continuously refine bidding strategies, budget allocations, and targeting parameters to improve efficiency and effectiveness. Ensure full funnel alignment between ad campaigns, landing experiences, and conversion goals. Stay current with platform updates, algorithm changes, and PPC best practices. Education and Experience: 2–4 years of experience managing PPC campaigns, preferably in a SaaS or e-commerce environment. Bachelor's degree in Marketing, Business, Communications, or a related field preferred. Relevant certifications (e.g., Google Ads, Meta Blueprint) are highly valued and may be considered in place of a formal degree. Equivalent practical experience in paid media or digital marketing will also be considered. Proven track record of managing paid media budgets with clear ROI and performance metrics. Strong analytical skills with experience using tools like Google Analytics, Google Tag Manager, Looker Studio, or similar. Deep understanding of conversion tracking, attribution models, and performance optimization. Experience with landing page optimization and CRO principles. Excellent attention to detail, organization, and time management. Self-starter with a growth mindset and the ability to thrive in a fast-paced remote team.

ThriveCart is an innovative online shopping cart platform designed to facilitate the sales process for digital products and subscriptions. With its user-friendly interface, businesses can easily create checkout pages that maximize conversions and enhance customer experiences. The platform is built with a focus on simplicity and effectiveness, allowing users to connect various payment gateways and integrate with numerous marketing tools to streamline their sales funnels. ThriveCart enables sellers to set up one-time payments, subscriptions, and payment plans, catering to diverse pricing strategies. In addition to being a powerful checkout solution, ThriveCart offers features like upsells and downsells, which help businesses increase their average order values. The versatility of ThriveCart makes it suitable for businesses of all sizes, from solo entrepreneurs to larger organizations seeking to enhance their online sales capabilities.