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Account Manager

Location

United States, South Africa

JobType

Full-Time

About the role

Thrive is looking for an exceptional Account Manager who will work with a dedicated group of clients and will be responsible for understanding and achieving the client's short-term and long-term goals. The Account Manager is a client-facing, post-sales role and you will serve as the day-to-day point of contact, maintain client satisfaction, grow accounts through upsells, while keeping quality of work high so clients want to renew. The Account Manager will have a proven track record of client retention and be a natural problem-solver and big picture thinker. The Account Manager will be expected to proactively manage anywhere from 30-40 client accounts. Ability to drive revenue and grow the account: Account Managers need to be constantly assessing the existing and future opportunities for their clients. They should be staying on top of industry trends so they can identify what marketing strategies should be considered and when, so they can make a plan for upselling. They also need to gauge the client's aptitude for risk. Collaborate with delivery team to ensure the delivery of great work: The Account Manager is responsible for helping to create great results by developing the strategy for their clients and working closely with strategists to oversee the implementation. . They will also present the work or are at least responsible for building up the excitement about the work, while creating an environment and an attitude that will make the client more readily accept the work. Achieve client's marketing goals: Account Managers lead the client through the discovery phase so that they can set SMART goals. These goals will be reviewed and measured on a monthly, quarterly, and yearly basis so that everyone is clear about what the ultimate goal is. Ensure profitability and efficiency while utilizing agency resources: A large part of the role is to make sure that the client account remains profitable. This may include that a project is properly scoped, work to prevent scope creep, building and following processes to make projects run more efficiently, and asking the right questions so that the delivery team has all of the important information to prevent multiple rounds of revisions. Keeping clients happy: The Account Manager needs to keep the client happy with the entire agency, not just with the Account Manager. The Account Manager should be working to heighten the client's trust of the agency and its internal employees. The Account Manager should be capable of having difficult conversations with clients in the event of a lower performing month. Account Managers should own the work of the team and be prepared to work with the client to come to resolutions as needed to ensure a good working relationship. Serve as the day-to-day contact: The Account Manager is the client's day-to-day point of contact. While the client's questions and plans may touch multiple teams, the Account Manager is responsible for filtering communication from and to the client. Any time a client needs to contact the agency, either to address open questions or solve a problem, the client does so through their Account Manager. Even if the Account Manager cannot resolve the concern on their own, they should still be the one to funnel the client request through to the proper channels within the agency. Account Managers should schedule client check-ins or meetings to ensure a recurring opportunity to touch base with customers and be prepared to lead these calls without depending on the Subject Matter Experts. Account Managers should be self-driven and eager to learn more about the industry. Oversee Creation and Presentation of Implementation Plan: The Account Manager would own the Implementation Plan . The Implementation Plan will act as a roadmap for the client, outlining the initial 6-month account strategy. The Implementation Plan would be managed by the Account Manager, but strategy recommendations would be provided by the Subject Matter Expert (SME) on the delivery team. The Implementation Plan will be updated monthly and included as a deliverable during reporting. Execute data analysis and reporting: The Account Manager is responsible to analyze data across clients and deliver regular updates to clients. Providing regular reports and status updates ensures each customer is aware of the value being delivered. This is not only important for keeping the client informed, but also because the client can share these reports with other decision-makers at their company, which helps when it's time for a client to evaluate a renewal or upsell. The Account Manager should know how all of their accounts are doing in terms of product or service performance as well as upsell and renewal opportunities. The Account Manager should be able to speak proficiently to their clients about digital strategy depending on the services the client is utilizing. These services can include any of the following: SEO, PPC, Amazon and Social Media. Perform renewals and upsells: The Account Manager is responsible for growing revenue for the agency by ensuring existing clients stay on and by upselling them. The retention of clients is important for the agency to grow. The limiting of client attrition will be key for this position. Happy clients not only stay with the agency longer, they are more likely to grow their spending. This allows the Account Manager to find upsell opportunities that add value based on the client's goals.

About the company

Thrive is one of the fastest growing and top digital marketing agencies in the world. We are a full-service agency that handles everything in-house and delivers massive and sustainable growth to our business partners and clients. We think about our work in two words; Relationships and Results. President Matt Bowman founded Thrive in 2005 and has grown the company to over two-hundred employees in thirty-four different states and ten different countries. We have a deeply-rooted talented team (respectfully referred to as Thrivers) of project managers, web designers, content writers, social media specialists, and search engine optimization specialists. We are a close-knit team that is motivated, smart, disciplined and committed to turning ideas into actions.

Skills

digital marketing
account management
client relationship
data analysis
reporting
upselling
renewals
project management