Senior Marketing Technologist - Eloqua

We are seeking a detail-oriented Senior Marketing Technologist to join the Marketing Operations team. In this role, you will be responsible for implementing automated touchpoints and managing back-end integrations and enablement. You will focus on the mar-tech that supports our customer experiences. Act as a business subject matter expert of Eloqua to ensure renewal and upsell process maps to marketing pipeline. Reporting to the Manager, Marketing Operations, this role will own and manage multiple Eloqua components including, programs, integrations, CDOs, APIs, and reporting. About the Role: In this role as a Senior Marketing Technologist, you will: Partner with Marketing Activation teams to manage operational Eloqua components such as lead routing, complex segments, programs, CDOS, reports, forms and more. Disciplined execution and delivery of multiple marketing automation workflows to meet critical financial and strategic objectives. Develop strong partnerships with Demand Gen, Marketing Operations, Tele-sales and Business Development Operations and other team members in Commercial Excellence and the Enterprise Digital Team. Establish, create and maintain documentation. Adopt new mar-tech including Treasure Data and Workfront to manage and design systems to benefit marketing processes and efficiencies. Be the front line for troubleshooting any Eloqua or Mar-tech related issues. Manage ticketing and troubleshooting. Gain skills to become Eloqua point of contact and consult cross-functional teams on mar-tech capabilities. Utilize Salesforce and Tableau to produce reporting that demonstrates program impact to marketing pipeline. Manage Eloqua programs: monitor program flows, errors and provide recommendations and/or take actions to improve and create process documentation. Proactively collaborate cross-functionally to ensure flawless execution of marketing campaigns. Learn new marketing technologies, develop expertise and optimize operational workflows. Manage integration set-up and maintenance and support end user onboarding and training. Embrace agile marketing practices to efficiently manage workflow of demand generation delivery activities and tasks. About You: You're a fit for the role of Senior Marketing Technologist if your background includes: Bachelor's degree required. 6 - 8 years of working in a similar capacity with mar-tech, driving programs that automate processes. The role requires the candidate to work from 2 pm IST - 11 pm IST. Intermediate proficiency in marketing automation and CRM: strategies, tactics, best practices, project management and proven results. Certification preferred in CRM and Marketing Automation, Salesforce and Eloqua preferred. Experience with APIs preferred. Excellent independent project management and self-starter skills with a curiosity to apply AI use cases across a variety of work. Experience working in cross-functional team matrixed organization and with project management tools such as JIRA, SharePoint, Workfront, or Microsoft Azure. Ability to build high-level reporting in Excel using formulas and Pivot Tables.

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