Web Content & Digital Merchandising Lead

Position Summary

The Web Content & Digital Merchandising Lead is responsible for overseeing website content strategy, execution, and digital merchandising to drive conversion, engagement, and revenue growth. This role combines creative storytelling with data-driven merchandising to ensure the site delivers a compelling, on-brand, and optimized shopping experience.

Key Responsibilities

Web Content Strategy & Execution

• Own and manage all website content including homepage, landing pages, product descriptions, and campaign pages
• Develop and execute content calendars aligned with marketing campaigns and product launches
• Ensure brand voice, tone, and visual consistency across all digital touchpoints
• Partner with creative, marketing, and product teams to produce engaging content

Digital Merchandising

• Manage site merchandising including product placement, categorization, and collection curation
• Optimize product sorting, filters, and on-site search to improve user experience and conversion
• Monitor inventory levels and adjust merchandising strategies accordingly
• Launch and maintain promotional campaigns, pricing updates, and featured assortments

Performance & Optimization

• Analyze site metrics (conversion rate, AOV, bounce rate, engagement) to inform decisions
• Conduct A/B testing on content, layouts, and merchandising strategies
• Identify opportunities to improve the customer journey and checkout funnel
• Leverage data insights to continuously refine site performance

Cross-Functional Collaboration

• Work closely with marketing, operations, and customer experience teams to align priorities
• Coordinate with developers or platform partners for site updates and enhancements
• Support email, paid media, and social campaigns with aligned site content

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
• 3–5+ years of experience in e-commerce, digital merchandising, or web content management
• Experience with e-commerce platforms (e.g., Shopify, Magento, BigCommerce, or similar)
• Strong understanding of UX/UI best practices and customer journey optimization
• Proficiency in analytics tools (Google Analytics, etc.)
• Experience with CMS tools and basic HTML/CSS is a plus

Key Skills

• Strategic thinking with strong execution skills
• Data-driven decision making
• Strong visual and content merchandising instincts
• Attention to detail and organization
• Ability to manage multiple projects and deadlines
• Collaborative and cross-functional communication

Work Environment

• Fast-paced, collaborative environment focused on growth and innovation
• Mix of creative and analytical work