Associate - Brand Marketing in Mumbai

Key Responsibilities

• Social Media Management (Menswear, Women's wear, Sneakers pages):
• Own the day-to-day management of social media pages (Instagram, LinkedIn, Youtube)
• Plan and schedule posts in coordination with the growth, design and video editing teams
• Ideate and execute content campaigns, reels, and stories to drive engagement
• Track performance using analytics tools and iterate based on insights
• Influencer Marketing:
• Identify, evaluate, and onboard relevant influencers across categories
• Draft influencer briefs, scripts, and ensure alignment with campaign objectives
• Coordinate content creation, timelines, and deliverables
• Review influencer content and provide constructive feedback before publishing
• Maintain and update influencer databases and performance reports
  
  

About Company: The Souled Store is a youth lifestyle brand that started in 2013. Over the last 8 years, we have carved a niche in the pop culture and licensed merchandise space. With properties like Disney, Warner Brothers, WWE, Viacom, Cartoon Network, and more, The Souled Store has grown to become India's brand for licensed merchandise. The Souled Store was born out of the idea of loving what you do. Our philosophy is that life is short - do not spend it doing something you do not like. There are too many Monday mornings, and you cannot go dreading every single one of them. Over the years, we have built a strong team of like-minded pop culture enthusiasts who are committed to catering to fellow fans with all their heart and soul.

The Souled Store is a youth lifestyle brand that started in 2013. Over the last 8 years, we have carved a niche in the pop culture and licensed merchandise space. With properties like Disney, Warner Brothers, WWE, Viacom, Cartoon Network, and more, The Souled Store has grown to become India's brand for licensed merchandise. The Souled Store was born out of the idea of loving what you do. Our philosophy is that life is short - do not spend it doing something you do not like. There are too many Monday mornings, and you cannot go dreading every single one of them. Over the years, we have built a strong team of like-minded pop culture enthusiasts who are committed to catering to fellow fans with all their heart and soul.