About TSL
TSL Media Group is Singapore’s leading data-driven and content-led media tech collective. The Group has a team of over 200 staff and is home to some of the most well-loved media brands in the region, such as TheSmartLocal, Must Share News and Eatbook. Driven by a mission to connect the world through a hyperlocal lens, TSL Media Group has an annual viewership of over 200 million pageviews and 200 million video views across all of its websites and social media platforms. For more information, visit https://tslmedia.sg/
TSL is built on an energetic and collaborative work culture. We operate on hybrid work arrangements in a bid to aid employees balance work life and personal life.
About Social Makers
Social Makers is a new integrated marketing service solution by TSL Media Group, built for brands that want more than just content. We go beyond branded content to deliver strategies and ideas that prioritise your communities and make an impact. From content creation, to community management, influencer collaborations to personalised events – we help brands stay relevant and lead the conversation.
In a world where influence isn’t bought, we’re here to build it with you.
Built on an energetic and collaborative culture, TSL fosters a hybrid work environment to support employees in balancing professional and personal priorities, empowering them to thrive in a dynamic and fast-growing regional media landscape.
About the role
We are looking for a highly motivated and experienced Strategist to join our team. The successful candidate will be responsible for developing insights-driven campaign strategies and designing impactful, measurable, integrated campaigns that drive business growth and engage our audience.
You are a curious thinker who finds the best approach to clearly present data that drives innovation. You uncover audience insights that surface opportunities for brands, and create detailed presentations that tell stories and provide recommendations that contribute to our client’s objectives.
What will you do:
- Develop full-fledged campaign proposals that align with the client’s overall strategy and objectives
- Ensure proposals produced are of the highest quality and in line with company standards
- You will help clients to analyze their business landscape and challenges to observe and recognise patterns that identify trends and inform key insights
- Build strong relationships with key clients while deepening their knowledge of interactive marketing
- Develop forward-thinking strategic POVs on emerging trends and platforms
- Identify proactive moments or ideas that a brand can opportunistically activate on
- Collaborate with cross-functional teams including account management, media planning and buying, and project management to ensure campaigns are delivered on time and on budget
- Use data and insights to inform campaign strategy, ideas and plans including performance optimisation
- Stay up-to-date with industry trends, technologies and best practices
- Participate in new business pitches
A successful candidate should have:
- At least 5-7 years of planning experience in an agency environment and/or working with developing insights, leading cultural trends, and driving big ideas for integrated campaigns
- Bachelor's degree in marketing, advertising, or a related field
- Strong experience in developing and executing integrated campaigns, with a focus on content marketing, social media strategy and integrated communications
- Is naturally curious and loves to explore and nurture intellect
- Strong written and verbal communication skills, with the ability to effectively pitch ideas to clients
- Articulate and concise with the written word. You are able to make ideas come to life even when limited to just words.
- Strong project management skills with the ability to manage multiple projects and priorities
- Strong analytical skills and experience using data to inform and optimize campaign strategy
- Proven ability to work effectively in a fast-paced, deadline-driven environment
- A passion for staying up-to-date with industry trends, technologies, and best practices
Why you'll love working with us:
Flex-Work Arrangements: We’ve got you covered whether you are a home-office hero or love to soak in the office vibes. For up to 10 days a year, embrace the freedom to work from any location that suits you best.
Collaborative Environment: Collaborate with a crew of passionate creators who live and breathe creativity.
Comprehensive Welfare and Benefits: Access a wide range of support and benefits to enhance your well-being.
✨ Come As You Are! ✨
We’re all about celebrating what makes you uniquely you—quirks, creativity, and all! Everyone gets a fair shot here, because equity isn’t just a buzzword, it’s how we roll. Different perspectives spark the best ideas, so we’re building a team where every voice is heard, valued, and celebrated. Bring your whole self—we can’t wait to see what magic you’ll create with us!
