Brand & Digital Marketing Specialist - Part-time Remote (EST)

The Good People Group is a U.S.-based staffing and recruiting company that connects top global talent with businesses seeking high-quality, cost-effective solutions. We specialize in placing skilled professionals from around the globe in roles that help businesses grow and operate efficiently. Our focus is on providing vetted, highly capable professionals for project management, administrative support, technology, marketing, operations, and more. Position Overview The Brand and Marketing Specialist will play a crucial role in developing and implementing brand strategies across multiple channels. This position involves managing social media, creating marketing materials, tracking campaign effectiveness, and collaborating with cross-functional teams to support our brand goals. Key Responsibilities Social Media Management: Oversee and manage all social media platforms, ensuring cohesive and engaging brand messaging. Marketing and Branding Strategy: Develop and execute effective marketing and branding plans in line with company objectives. Content Creation: Design and produce visual and written content, including ads, social media posts, and promotional materials using tools like Canva or Adobe Creative Suite. Video Editing: Create and edit videos for various platforms, ensuring high-quality production that aligns with brand standards. Website Updates: Manage and update website content to ensure accuracy, relevance, and alignment with current marketing campaigns. Performance Tracking: Monitor key performance indicators (KPIs) such as impressions, engagement, and sales data to evaluate the effectiveness of marketing efforts. Market Research: Conduct research on consumer trends, competitor activities, and market opportunities to support informed decision-making. Cross-Functional Collaboration: Work with product development, sales, and other departments to ensure alignment on brand messaging and strategy. Brand Consistency: Maintain brand guidelines and ensure all marketing materials reflect a unified and professional brand identity. Appointment Scheduling: Coordinate and schedule sales appointments and meetings. Manage the CEOs calendar, including arranging travel and accommodations as needed. Send reminders and confirmations to clients and internal teams. Administrative Support: Prepare, format, and proofread business documents, reports, and presentations. Manage email correspondence, ensuring timely responses and follow-ups. Maintain and organize digital files and records for easy access and retrieval.

The Good People Group is a U.S.-based staffing and recruiting company that connects top global talent with businesses seeking high-quality, cost-effective solutions. We specialize in placing skilled professionals from around the globe in roles that help businesses grow and operate efficiently. Our focus is on providing vetted, highly capable professionals for project management, administrative support, technology, marketing, operations, and more.