Senior Vice President, Head of Growth

BODi is on a mission to build the Health Esteem Category! Having just launched a new brand (from Beachbody to BODi), a new platform, and a new app where fitness and nutrition is supported by positive mindset content, BODi breaks from the fitness and diet industry and ushers in the era of Health Esteem. Health Esteem specifically rejects the legacy fitness and diet industry playbook of pursuing a healthy lifestyle based on self-criticism – a playbook Beachbody used to abide by. But after observing the uptick in mental health challenges since the pandemic and seeing that 74% of Americans remain overweight or obese today, despite the efforts of the fitness industry, BODi had to make a change.

We're looking for a Senior Vice President, Head of Growth to lead the strategy, execution, and optimization of our entire growth funnel—from user acquisition to retention and revenue. You’ll be responsible for re-building and scaling a cross-functional growth team and/or media agencies, running rapid experiments, and owning key business metrics that directly impact company success. This is a strategic and hands-on role for a media-savvy, data-driven, and execution-focused leader who thrives in a fast-paced environment.

As the Senior Vice President, Head of Growth, you will be responsible for identifying and optimizing the levers that drive scalable, repeatable, and sustainable growth in partnership with Marketing and Product. You will align KPIs across marketing, product, and analytics, and continuously experiment to improve them. You will think like a marketer, build like a developer, and test and assess results like an explorer – all with the goal of finding hyper-efficient, scalable business growth.

• Develop and own the growth strategy across the full funnel (Acquisition, Activation, Retention, Revenue, Referral)
• Subscriber Acquisition: Experiment with paid media, SEO, paid and organic social media, referral programs, traffic partnerships, influencer marketing, etc. Create viral loops, retargeting, and/or invite systems
• Retention & Engagement: Improve onboarding experience to generate immediate engagement; use behavioral data to trigger notifications or re-engagement campaigns
• Lead and scale a cross-functional growth team, including media placement, CRM, analytics, in partnership with Product and engineering
• Design, prioritize, and run growth experiments to improve key KPIs (e.g., CAC, activation rate, AOV/LTV, retention, referral/virality)
• Retention & Engagement: Improve onboarding experience to generate immediate engagement; use behavioral data to trigger notifications or re-engagement campaigns
• Own performance marketing strategy and budget across channels (e.g., paid social, SEM, SEO, LLMs, lifecycle, etc.)
• Collaborate with Product and Engineering to build growth loops, onboarding flows, and viral/referral features
• Data-Driven Experiments: Work with marketing to run rapid, iterative concept testing across sales channels; use analytics tools to measure what works and then scale
• Product-Led Growth: Suggest or design product features based on strongest CAC/LTV to drive hyper-efficient growth (e.g., RAF/sharing tools, gamification, freemium model)
• Leverage data and analytics to uncover insights and inform decisions to collaborate with Creative/Marketing; build dashboards to track growth KPIs
• Manage and optimize the customer lifecycle, including re-engagement, upsells, and retention strategies
• Report to the CEO on growth initiatives, performance, and forecasts
  
  

Travel: 0%

Knowledge, Skills, And Abilities

• Proven track record of driving growth in a fast-paced, data-driven environment (startup or scale-up experience preferred)
• Strong understanding of full-funnel growth and customer acquisition strategies
• Deep knowledge of analytics tools (e.g.,Statlas, Mixpanel, Amplitude, Looker, SQL a plus)
• Experience with marketing automation tools (e.g., HubSpot, Braze, Iterable, etc.)
• Familiarity with product-led growth tactics and A/B testing frameworks
• Excellent leadership, project management, and cross-functional collaboration skills
• Highly analytical and comfortable making decisions with data
• Prior experience in digital subscriptions (Fitness, entertainment, and/or Gaming)
• Experience scaling multi-channel growth undefined
• 10+ years of experience in growth, performance marketing, product, or analytics roles
• Bachelor’s degree in related field or equivalent experience preferred
  
  

WHY JOIN US?

• You’ll have full ownership over one of the most critical parts of the business in a massive growth category – Health and Fitness.
• Be part of a high-impact, low-ego, and ambitious team
• Competitive compensation, equity, and benefits
  
  

Beachbody, LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, citizenship status, religion, creed, age, physical or mental disability, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by federal, state, or local law.

We want you to feel safe to be the Whole You – your authentic self – without concern of discrimination, retaliation, or bias. We are committed to fighting for equality, growing our diversity, and holding ourselves accountable for inclusion. Just as our employees, coaches, and partners commit to wellness and helping others, we are committed to creating a culture and community of holistic acceptance and belonging.

To all recruitment agencies: Beachbody does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Beachbody employees, or any other company location. Beachbody is not responsible for any fees related to unsolicited resumes.

The applicable base salary range for each role varies based on several factors, including, but not limited to geographic location and job-related education, training, knowledge, and experience. This range may be modified in the future.

The Pay Range For This Position Is

$251,400.00 - $350,000.00

In addition to your base pay, The Beachbody Company offers a top-notch total rewards package, including a comprehensive benefits suite, an annual bonus opportunity, an employee stock purchase plan, a 401k plan with company match, 12-week Maternity/Paternity Leave paid at 100%, employee perks & discounts, training & career development, and generous PTO.

All benefits are subject to eligibility requirements and may vary depending on location and job level. Further information about benefits can be found here Click Link Here.

The Estimated Deadline For Accepting Applications

12/22/2025

Applicants should apply at Beachbody’s internal and external career sites.

BODi is on a mission to build the Health Esteem Category! Having just launched a new brand (from Beachbody to BODi), a new platform, and a new app where fitness and nutrition is supported by positive mindset content, BODi breaks from the fitness and diet industry and ushers in the era of Health Esteem.