Senior
Marketing Manager
Reporting
Structure: Reports to Marketing Director, The Bastion Collection
The
Bastion Collection is seeking a full-time Senior Marketing Manager to support
its restaurant concepts in Houston, New York, and Miami. This role will be
Houston-based, with involvement across all Bastion properties. This position blends
marketing with on-property support, requiring a highly organized, creative
individual with strong personal skills and a natural ability to thrive in
fast-paced environments. Ideal candidates have 5+ years of experience, with
hospitality or luxury experience preferred.
Cross-Functional Coordination
● Senior Marketing Manager for The
Bastion Collection portfolio, inclusive of all Miami, New York, and Houston
properties.
●
Serve
as the on-property liaison between the Bastion Corporate Marketing Department
and the on property operational and culinary teams.
●
Collaborate
with leadership to activate key brand moments, including seasonal promotions,
holidays, and high-profile partnerships.
Content Creation & Social Media
●
Manage
the creation and execution of a monthly content calendar for both the
restaurant and club.
●
Write
engaging captions and develop creative for Instagram posts, Stories, and Reels.
●
Produce
and publish weekly Reels showcasing programming, partnerships, chef spotlights,
and behind-the-scenes content.
●
Oversee
community management by responding to DMs, comments, and engaging with the
local community.
●
Track
social media analytics and adapt strategy accordingly.
Email Marketing & CRM
●
Own
the creation and deployment of all email marketing campaigns for all Bastion
properties, including newsletters, event invites, and promotional
communications.
●
Support
in managing and optimizing the SevenRooms CRM database.
●
Track
engagement metrics and report on campaign performance.
Digital Marketing
●
Coordinate/support
all digital marketing efforts, ensuring the maintenance of Google/Yelp and all
other third party listings
●
Coordinate
paid ad campaigns
●
Support
operations team on management of reviews
Booking & Digital Platforms
●
Ensure
third-party booking platforms (Resy, OpenTable) are fully optimized, aligned
with the brand’s tone and visual identity.
●
Provide
updated copy and curated image assets regularly in collaboration with the
Director of Restaurants.
Website Management
●
Maintain
and update the website, including hours of operation, menus, programming
details, and imagery.
●
Facilitate
and direct all website inquiries
Photo & Video Content
●
Assist
in coordinating all photo and video shoots for all properties.
●
Maintain
an organized asset library for ongoing content use.
Collateral & Creative Production
●
Execute
and maintain all marketing collateral (digital and print)
●
Coordinate
the design (through agencies/freelancers), printing, and rollout of materials
such as:
○
Menus
○
Event
signage
○
Partnership
assets
○
Digital
invitations
○
Various
promotional collateral
Partnerships, Programming & Events
●
Assist
in the planning and execution of all brand partnerships, seasonal activations,
and in-house programming (ex: holidays, DJs, tastings, panels).
●
Ensure
all external-facing communications and assets align with the brand.
●
Develop
and manage timelines, production schedules, and marketing rollouts tied to
programming and events.
●
Coordinate
with PR and media partners as needed.
PR/Media
●
Work
to ensure that the agency of record has any/all information/assets needed to
properly promote the property
●
Manage
logistics surrounding media/press visits
Copywriting & Brand Voice
●
Craft
elevated copy across all communications: social, web, email, collateral, and
events.
●
Ensure
all messaging reflects each concept’s tone
●
Support
storytelling efforts around chefs, design, seasonality, and restaurant
identity.
Seia Club Miami - specific responsibilities
Membership Marketing & Communications
Support
●
Collaborate
closely with the Membership team to support all internal member communications
and ensure alignment with brand voice.
●
Provide
membership team approved language/imagery for updating content within the
members-only app (PeopleVine), including announcements, event details, and
programming highlights
●
Partner
with the Membership team to develop and execute all member-facing
communications, including email campaigns, digital collateral, and in-app
messaging.
●
Support
the marketing and promotion of all Member Programming initiatives.
●
Support
with the development of communication materials for programming, such as:
○
Event
invitations
○
Weekly
digests
○
On-site
signage
○
Member
experience collateral