Content Writer (Demand)

Ready to make a real impact? As our Content Writer (Demand), you'll be a key player in crafting compelling copy that turns clicks into customers. You'll spend time writing effective ad copy and landing pages that encourage conversions, creating materials to support our events, partnerships and sponsorships strategies, and ensuring our brand voice is consistent across our paid marketing efforts. You'll spend time on the following Paid ad copy creation: Develop and optimize compelling ad copy for various paid advertising platforms (e.g., Google Ads, LinkedIn Ads) to maximize click-through rates and conversions. Landing page copy: Write clear, concise, and persuasive copy for landing pages to improve conversion rates and support demand generation campaigns. Event & sponsorship support: Create engaging copy for event-related materials, including booth signage, promotional emails, and sponsorship collateral, and in-event content support. Email workflows: Write simple and effective email workflows to support our events strategy, including pre-event reminders, post-event follow-ups, and lead nurturing sequences. Collaboration: Work closely with the paid marketing, and content and design teams to ensure consistent messaging and brand voice across all channels. Performance analysis: Monitor and analyze the performance of your copy, using data to identify areas for improvement and optimization. A/B Testing: Conduct A/B tests on ad copy and landing page copy to identify the most effective messaging. Brand consistency: Maintain consistency in brand messaging across all channels.

At TestGorilla, we envision a world where everyone has their dream job. To achieve this, employers and employees need to have the right information about each other. We started in 2020 by building a screening platform that enables employers to evaluate candidates in the skills that matter most for success in a role. Our product replaces subjective, incomplete, and often inflated CVs with objective, reliable, and fair test results measuring aptitude, practical job skills, motivation, and culture add. Improving and expanding this platform is currently our core focus, but it's only the beginning of our journey to get everyone their dream job. Over time, we will launch more products that support this mission. We have procured $70m in Series A funding from the venture-capital firms Atomico and Balderton Capital, and our growth is on target to continue exponentially. Chances are you're familiar with some of our biggest customers, like Sony, PepsiCo, H&M, Deloitte, Oracle, Revolut, and the UK's National Health Service. We work remotely, spread across the Americas, Europe, Asia, and Africa.