About the role
Tesla is looking for a Consumer Engagement/ Leads Generation Specialist to support the marketing organization with various responsibilities including content creation, lead generation and retail marketing events in India. Our ideal candidate is a self-starter with strong communication (both verbal and written), negotiation and execution skills.
What You'll Do
Work with the team to develop targeted marketing plans with a coherent integration of marketing tactics, event and activities to achieve business goals
Assist in the development, management and implementation of a comprehensive event calendar with centralized tracking of all regional marketing events including test drive events, lead generation events, brand partnership events and external corporate events (e.g. auto shows and product launches)
Assist in the planning of regional activities including store openings, test drives and lead generation events
Assist in the development of in-store programs and campaigns to engage existing leads and create new leads
Evaluate and track the success of programs and campaigns
Assist in project management and initial content creative for external newsletters, collateral and customer communication (i.e. emails and letters)
Assist in inbound and outbound communications including customer letters and email for relevant marketing inboxes
Work with communications team on consistent and effective messaging of external documents and promotional materials to support our marketing activities (e.g. collateral
Manage outside agencies and vendors on a needed basis
Effectively deliver results of marketing objectives within the designated and agreed budgets
Ensure compliance with global brand strategy and corporate identity for Tesla Motors
Assist in project management and initial content creative for external newsletters, collateral and customer communication (i.e. emails and letters).
What You'll Bring
Minimum 5 years+ in digital integrated marketing and communication, relevant experience in Event Marketing is preferred
Experience in managing social media account and also ability in Adobe design suites, PowerPoint, IOS, Photoshop will be a plus
Excellent communication skills and fluency in English and other local languages
Maintain a high sense of urgency and entrepreneurial work ethic that is required to drive business outcomes
Exceptional strategic thinker and analytical skills; ability to address cross-functional and cross-organizational issues independently
Highly organized with the ability to manage multiple projects while meeting deadlines.
Result driven, hands-on, positive "can do" attitude, passionate and able to show commitment and to inspire others
Proven ability to work in a fast-paced, dynamic and deadline-oriented environment
Large company discipline with small company entrepreneurial attitude
Strategically planning with strong execution and negotiation skills
Asset management experience/ Good negotiation skills
Digital Agency management/ Online to Office event coordination experience is preferred
About the company
Tesla is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to any factor, including veteran status and disability status, protected by applicable federal, state or local laws.
Tesla is also committed to working with and providing reasonable accommodations to individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the interview process.
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