Website:
artha.green
Job details:
Role Overview: We are looking for a Telemarketing Manager who will be responsible for building, managing, and scaling the telemarketing function to generate a predictable flow of qualified meetings and leads for the Business Development team. The role requires strong ownership of strategy, team performance, lead quality, and process discipline to ensure telemarketing becomes a reliable pipeline engine rather than just a call-driven activity. Key Responsibilities: Telemarketing Strategy & Planning
- Develop telemarketing strategy aligned with sales targets
- Create calling plans based on industry segments, company size, and decision-maker personas
- Ensure telemarketing activities support the BD pipeline priorities
- Achieve monthly and quarterly targets for calls, meetings, and conversions Team Leadership & Management
- Hire, train, and onboard Telemarketing Executives
- Set daily, weekly, and monthly performance targets
- Ensure discipline in calling hours, follow-ups, and attendance
- Build a high-performing and stable telemarketing team Process & System Ownership
- Create and maintain standard operating procedures (SOPs) for telemarketing
- Ensure CRM data accuracy and proper documentation
- Standardize calling scripts, objection handling, and email templates
- Ensure smooth coordination between telemarketing and BD teams Lead Quality & Conversion Management
- Define lead qualification criteria in coordination with BD leadership
- Ensure meetings generated are BD-ready and high quality
- Review rejected leads and identify root causes
- Act as a quality gate before leads are passed to the BD team Performance Monitoring & Reporting
- Track key performance metrics such as call volume, connect rate, meetings generated, and conversion ratios
- Conduct daily huddles and weekly performance reviews
- Share structured MIS reports with sales leadership Training & Continuous Improvement
- Conduct regular call audits and feedback sessions
- Train the team on pitch delivery, objection handling, and CRM usage
- Implement best practices to improve productivity and conversion rates
- Continuously refine scripts, targeting, and calling strategies Key Performance Indicators (KPIs): Primary KPIs
- Meetings generated per month
- Call-to-meeting conversion rate
- BD acceptance rate of telemarketing leads
- Pipeline contribution to sales Secondary KPIs
- Cost per qualified meeting
- CRM data accuracy (target 98%)
- Team productivity
- New hire ramp-up time Skills & Qualifications: Skills
- Telemarketing / Inside Sales Management
- Team leadership and coaching
- Data-driven performance management
- CRM and MIS reporting Knowledge
- B2B sales processes
- Lead qualification frameworks
- CRM tools and reporting dashboards Key Traits
- Process-oriented
- Strong ownership and accountability
- Strong people leadership
- Bias for action and continuous improvement Preferred Experience
- 4–8 years of experience in telemarketing or inside sales
- At least 1–2 years managing a telemarketing or inside sales team
- Experience managing KPIs like calls, meetings, and conversions
Click on Apply to know more.