Business Manager

Company Description:

Tech First Gulf (TFG) is the Middle East and Africa’s leading value-added distributor, with a strong presence across 13+ countries in the MEA and India. We specialize in delivering cutting-edge solutions in unified communications, collaboration, audio-visual, infrastructure, and cybersecurity through a robust channel partner network.

Role Description:

This is a full-time role for a Sales Manager based in Mumbai, India. The candidate will be responsible for driving channel sales growth, expanding TFG’s partner ecosystem, and ensuring seamless execution of sales strategies.

Key Responsibilities:

- Develop and execute channel sales strategies to achieve revenue targets.

- Recruit, onboard, and activate new channel partners while nurturing existing relationships.

- Conduct sales and technical workshops to enable partners and drive product adoption.

- Oversee order management, resolve issues, and fast-track the order booking process.

- Collaborate with HQ and partners to manage credit lines and ensure financial compliance.

- Build capacity and capability within the distribution ecosystem through training and joint business planning.

Requirements

Qualifications:

- 5+ years of experience in distribution sales, preferably in IT Infrastructure, AV, Cybersecurity products.

- Prior experience working with national distributors or VAD (e.g., Ingram Micro, Redington) is a strong plus.

- Proven ability to create and execute joint business plans with partners.

- Strong negotiation, communication, and stakeholder management skills.

- Self-driven with a track record of meeting/exceeding sales targets.

Benefits

Why Join TFG?

- Be part of a fast-growing regional leader in value-added distribution.

- Work with cutting-edge technologies and global brands.

- Competitive compensation and career growth opportunities.

Tech First Gulf (TFG) is the Middle East and Africa's leading value-added distributor, with a strong presence across 13+ countries in the MEA and India. We specialize in delivering cutting-edge solutions in unified communications, collaboration, audio-visual, infrastructure, and cybersecurity through a robust channel partner network.