NP Digital
Website:
npdigital.com
Job details:
TITLE: Tech Content Editor
DEPARTMENT Content / SEO
DIVISION NP Digital LLP
LOCATION Mumbai, India, Hybrid
ABOUT OUR COMPANY
NP Digital is a Global Award-Winning Performance Marketing Agency. In 2022, NPD was named Adweek’s #1 fastest-growing large international agency with over 500 employees. For a second consecutive year, we landed in the top 10% of Inc. 5000’s fastest-growing private companies. All while maintaining employee satisfaction, which earned us an Inc. Best Workplaces 2022 award.
NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.
NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our enterprise and SMB clients. Obsessed with helping companies grow and exceed their goals with scalable solutions, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.
ABOUT THE OPPORTUNITY
We are looking for a skilled Tech Content Editor – SEO, AEO & GEO to join our content team. The ideal candidate will have a strong understanding of technology, digital content, and modern search, along with excellent editing, research, and communication skills.
You will be responsible for transforming complex technical topics into accurate, useful, engaging, and search-optimized content that performs across traditional search engines as well as emerging AI-powered search and answer platforms.
You will work closely with content writers, SEO specialists, content strategists, subject-matter experts, and other stakeholders to ensure content meets high editorial standards and is optimized for SEO, AEO, GEO, user intent, and AI-driven discovery.
ABOUT THE RESPONSIBILITIES
- Edit, proofread, and fact-check technology-focused content for accuracy, clarity, grammar, tone, readability, originality, and overall editorial quality.
- Review and edit content across areas such as AI and generative AI, SaaS, cybersecurity, cloud computing, software, developer technologies, digital marketing, data, automation, and emerging technologies.
- Ensure complex technical concepts are explained accurately, clearly, and at the appropriate level for the target audience without oversimplification or unnecessary jargon.
- Work closely with content writers to provide specific, constructive, and actionable editorial feedback that improves content quality, depth, structure, and usefulness.
- Ensure content follows established editorial guidelines, brand voice, formatting standards, style guides, and quality frameworks.
- Collaborate with SEO teams to optimize content for search intent, primary and secondary keywords, topical coverage, semantic relevance, headings, internal linking, URLs, metadata, and on-page SEO.
- Apply AEO (Answer Engine Optimization) principles to structure content for direct answers, featured snippets, People Also Ask-style queries, FAQs, conversational searches, and other answer-focused search experiences.
- Apply GEO (Generative Engine Optimization) principles to improve the likelihood that content is accurately discovered, understood, cited, and referenced by AI-powered search engines, answer engines, and generative AI platforms.
- Optimize content for AI search and LLM visibility by improving factual clarity, information structure, entity relationships, source quality, topical authority, and citation-worthy insights.
- Identify opportunities to improve content using topic/entity coverage, search intent analysis, query variations, semantic relationships, and content gaps, rather than relying solely on exact-match keywords.
- Review existing and newly produced content for content decay, outdated information, factual inconsistencies, missing context, weak sources, and opportunities for content refreshes.
- Conduct thorough research using credible, authoritative, and primary sources to validate technical claims, statistics, product information, industry developments, and expert statements.
- Ensure content demonstrates strong E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) and provides genuine value beyond what is already available in search results.
- Review and improve AI-assisted and AI-generated content, ensuring it meets human editorial standards for accuracy, originality, expertise, factual integrity, usefulness, and brand voice.
- Identify and remove AI-generated inaccuracies, hallucinations, unsupported claims, generic statements, repetitive content, and unnatural language.
- Help develop content that provides first-hand insights, expert perspectives, original analysis, examples, data, and practical value where appropriate.
- Review content structure and formatting to improve UX, information hierarchy, scan ability, accessibility, and engagement, including headings, lists, tables, FAQs, summaries, definitions, and other structured elements.
- Work with SEO and content teams to identify opportunities for content clusters, pillar pages, topic authority, internal linking, content consolidation, and strategic content updates.
- Manage multiple content pieces and editorial projects while consistently meeting quality standards and agreed deadlines.
- Stay up to date with search engine algorithm developments, AI search, generative search, AEO, GEO, SEO best practices, content quality standards, technology trends, and evolving user search behavior.
ABOUT YOU
- Bachelor's degree in English, Journalism, Communications, Technology, Computer Science, or a related field.
- 2–5 years of experience in content editing, technical writing, technology content, SEO content, digital publishing, or a similar role.
- Strong command of written and spoken English, with excellent grammar, vocabulary, sentence construction, and editorial judgment.
- Excellent editing, proofreading, research, fact-checking, and content-quality assessment skills.
- Strong understanding of technology and the ability to quickly understand, validate, and simplify complex technical concepts.
- Good working knowledge of SEO, search intent, keyword research, on-page optimization, internal linking, topical authority, and content structure.
- Understanding of or hands-on exposure to AEO, GEO, AI search, generative search, LLMs, and optimizing content for answer engines.
- Familiarity with how users search across traditional search engines, conversational interfaces, AI assistants, and generative search experiences.
- Strong ability to evaluate whether a piece of content provides a clear, direct, trustworthy, and genuinely useful answer to the user's query.
- Strong attention to detail, with the ability to identify factual, logical, technical, structural, and editorial inconsistencies.
- Ability to distinguish between credible information, unsupported claims, opinion, outdated information, and AI-generated inaccuracies.
- Ability to simplify complex technical information without compromising accuracy, nuance, or credibility.
- Comfortable working with AI writing and research tools as part of an editorial workflow while maintaining strong human oversight and editorial judgment.
- Familiarity with tools such as Google Search Console, Google Analytics, SEO platforms, content optimization tools, CMS platforms, and AI/LLM tools is an advantage.
- Strong collaboration skills and the ability to work effectively with writers, SEO specialists, strategists, SMEs, and other stakeholders.
- Highly organized, able to manage multiple priorities, and comfortable working to tight editorial deadlines without compromising quality
WHAT SUCCESS LOOKS LIKE
- Content is accurate, authoritative, original, useful, and easy to understand.
- Content satisfies search intent and performs well across traditional and AI-powered search experiences.
- Articles are structured to provide clear answers and strong information retrieval signals for search engines and answer engines.
- Content demonstrates strong E-E-A-T, topical depth, expert value, and editorial credibility.
- AI-assisted content is consistently upgraded to meet high human editorial and fact-checking standards.
- Existing content is regularly improved based on search performance, content quality, user needs, and changes in the technology landscape.
- The overall content portfolio builds topical authority, organic visibility, and long-term brand trust.
ABOUT OUR CULTURE
When you work with great people and leaders that support you, there is no end to what you can accomplish. We encourage and celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:
Think Big “Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.
Own It
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.
Have Fun
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.
NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.
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