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Job Purpose
To monitor & track existing IFAs empanelled & create processes & systems for the development of the channel
- Creating & launching processes as & when required in consultation with channel manager.
- Reviewing & re-engineering existing processes & launch the same in the sales team.
- Overlook existing processes & see if they are being followed properly & as per agreement.
Loyalty Program Management would include
- Tracking & monitoring the success of loyalty program by means of regular MIS & trackers & other indicators like redemption of points, feedbacks received & change in market share of club members.
- Create a dashboard of progress of club members under loyalty program.
- To liaise with internal departments (marketing, operations,customer service etc ) for smooth continuity of the program & ensuring timely launch of specific initiatives under
Job Context & Major Challenges
Job Context
Aditya Birla Sunlife AMC Ltd is one of the early entrants into the market with a 14 year history of Asset Management in India. It is a joint venture between the Aditya Birla Group and the Sun Life Financial Services Inc. of Canada.
About The AMC Industry –
The Indian MF Industry has grown on the back of some really strong performance of the Indian equity market. However, it remains to be seen whether the industry has matured enough to handle the downside as well, when the performance of the market tapers, as it has since January 2008.
The long term outlook for Indian equities continues to remain positive, and going forward, equity returns are expected to track the earnings growth.
Challenges –
As the industry moves from its nascence to adolescence, a strong regulatory framework will set forth challenges in optimising the balance between growth and governance.
Rural participation in mutual funds continues to be poor due to lack of investor awareness, inefficiencies in fund transfer mechanisms, presence of safer substitutes for savings and the cost of establishing presence in smaller areas. The need of the hour to aid fund houses in distribution and penetration will be banking infrastructure, distribution services and adequate technological solutions to ensure a sustainable cost – benefit model of growth.
Global Fund houses are set to make their presence felt in the industry and some of these organisations are known for their specialisation in structured products while offering an array of different choices to the investor. With competition heating up and most Indian fund houses offering the same bouquet of products, product differentiation could take centre stage moving forward. Innovative distribution models and service standards would also be key distinguishing factors amongst players.
Job Context
Business Development team plays a vital role between the distribution and sales team by ensuring timely tie-ups & product empanelment for driving sales across channels. The role focuses on planning and execution of distribution strategies with the central distribution teams to ensure the right platform is created for sales team to achieve sales targets. The focus is to identify and develop unconventional or alternate channels of distribution ( both physical & digital ) & help the existing business de-risk & diversify. The primary focus is on exploring untapped potential ,building AUM, acquiring fresh customer base and increase market share and wide spread presence.
This role requires showcasing MF industry attractiveness to prospective channels & guide them through the entry process .It also includes due diligence and continuous engagement for getting products recommended with appropriate targets and therefore creating a platform for sales.
The role is envisaged to create and manage distribution engagement platforms like training, distribution support cell and online distribution portal to ensure mindshare with distribution. It further supports and services the central teams of distribution and sales team on areas like MIS, business analytics, training, road shows, marketing activities, rewards & recognition programs, product communication, fund manager interactions, distribution agreements and due diligence.
Finally, the job is also responsible for conceptualizing and implementing breakthrough/transformational initiatives to ensure AuM growth, customer growth and delivering group synergies.
Job Challenges
Key Result Areas
KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)
KRA1 ? To launch initiatives & support tools for existing IFAs in the system to create meaningful engagements with them to enable us to mobilize more business ? Manage loyalty program & track initiatives launched under it.
- Highlight the progress & success of the program from time to time.
- Launch tools & enablers to assist sales team & IFAs sell more qualitatively to clients.
- To closely work with training head to track training initiatives & ensure its delivery to the targeted recipients.
KRA2 ? To launch & streamline processes for initiatives from time to time along with due documentation to imbibe discipline & standardization across sales team. ? Create & launch processes & ensure the same are duly followed
- Analyse existing processes & do gap analyse & suggest remedial actions , if any
KRA3 ? To assist Channel Head on strategic initiatives on distribution expansion to grow distribution capacity of the business ? Work on specific initiatives along with Channel Head to create new channels of distribution which will drive the future growth of business.
KRA4 ? To create a robust process of collating marketing intelligence & putting it forth in an intuitive way for business leaders & sales RMs to be updated ? Create a dashboard & summary of key happenings in the industry + financial services.
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