Performance & Online Marketing Manager (m/f/d)

taxmaro is a modern HR and payroll platform that automates HR and payroll processes for companies and accounting firms. Our software digitalizes time tracking, absence management, expense reporting, document management, and payroll preparation – fully integrated with DATEV and other systems.

As we continue to grow rapidly, we are looking for a data-driven marketing professional who will take our digital growth strategy to the next level.

Aufgaben

• Plan, execute, and optimize performance marketing campaigns across channels (Google Ads, LinkedIn, Meta, etc.)


• Develop and manage cross-channel paid and organic strategies to increase lead generation and brand awareness


• Monitor, analyze, and report on performance KPIs (CPC, CTR, CPL, CAC, ROAS) with a focus on continuous growth and optimization


• Build and optimize landing pages, funnels, and automation workflows (HubSpot, Webflow, etc.)


• Conduct A/B testing, conversion optimization, and keyword research in collaboration with content and product teams


• Manage marketing budgets, forecasting, and reporting directly to the management team


• Collaborate closely with external partners, agencies, and internal stakeholders

Qualifikation

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field


• 3+ years of experience in performance marketing, ideally in a B2B SaaS or HR-Tech environment


• Strong knowledge of Google Ads, Meta Ads, LinkedIn Campaign Manager, and analytics tools (GA4, Ahrefs, SEMrush, etc.)


• Excellent analytical and problem-solving skills, with hands-on experience managing data-driven growth campaigns


• Experience with marketing automation tools (preferably HubSpot) and CRM workflows


• Excellent English communication skills (German is a plus)


• A proactive mindset, strong ownership, and a passion for measurable results

Nice to have:

• Experience with Webflow or WordPress


• Basic knowledge of HTML, JavaScript, or tag management


• Experience with partner or referral marketing campaigns

Benefits

• A key role in a fast-growing SaaS company with high strategic impact


• Direct collaboration with founders and product teams


• Flexible working hours and hybrid work options


• Budget ownership and the opportunity to shape our growth strategy


• Modern tools, flat hierarchies, and an ambitious, supportive team


• Competitive and performance-based compensationg

If you’re excited to build and scale the growth engine of taxmaro and want to make a measurable impact, we’d love to hear from you!

taxmaro is a modern HR and payroll platform that automates HR and payroll processes for companies and accounting firms. Our software digitalizes time tracking, absence management, expense reporting, document management, and payroll preparation – fully integrated with DATEV and other systems.