About the role
Purpose of the RoleThe position will be responsible for driving retail sales of Passenger Electric Vehicles to personal customers in assigned regions to achieve business objectives in terms of volumes, market share and customer experience; the incumbent is to provide focus to EV retail efforts, including market activation, tie-ups, customer & pipeline management Lack of focus for EV retail in a primarily ICE focused dealership structure; limited EV ecosystem development and activation for personal segment EV buyers Job Responsibility1. Driving EV Retail Sales volumes & Market Share:Deliver Retail targets for the city/region through dealership as well as alternate channel sales teams Direct responsibility of managing sales in Store-in-Store/Experience Centres Micro-market activation: Identify, optimize and conduct micro market activations within the region to optimize lead generation and conversion Interface with dealerships through PV TSMs to seek dealer support & ensure dealer focus to achieve retail targets Optimize test drives and conversion through special initiatives executed through dealers and alternate channels Develop market intelligence on customer preferences, competitor offerings, key opportunities, etc. and share with Head – EV Retail Sales Develop and manage region specific tie-ups to increase value proposition of EVs 2. Manage Customer Relationships:Engage frequently with EV customers & serve as first point of escalation for customers (adhering to SLAs) Share feedback with Charging Solutions & Customer Experience teams 3. Team Management:Monitor Sales funnel and direct Product Specialists to Manage pool of TML Sales executives deployed in alternate sales channels to take appropriate follow-up actions to ensure retail customer satisfaction.Onboard and manage product specialists across relevant sales channels Stakeholder Profiles & Nature of InteractionsInternal:Regional Customer Care Manager Specific service campaigns/ communicate service-related issues being faced by retail customers in the region Sales Planning Providing inputs on the sales forecast and tracking delivery Zonal Retail MarketingAlign on EV specific offers Charging Solutions/ Customer Experience Communicating product/service feedback received on-ground to charging/customer experience team PVBU TSM Interface with TSMs to seek dealer support and ensure dealer focus to achieve retail targets External: Channel Partners Direct Feedback/ daily assistance to them to sort issues. Financial InstitutionsFor financial offerings as required by retail customers (along with RCFI, at times directly) Desired Candidate ProfileEducation: B.E/ B. Tech & MBA - Sales & Marketing Relevant Experience: 5-6 years of Sales & Marketing experience with a focus in EV/PV sales.Understanding of Competition Product Portfolio and own competitive advantage.Ability to communicate with learned and environmentally conscious set of Customers.Experience in Value Selling concept of Sales.Ability to lead and manage teams and achieve targets; drive product specialists and dealerships to achieve retail targetsStrong Oral & written communication with good fluency in English language and local language of relevant city/region Ability to guide teams in prioritizing and managing customer pipeline without losing sales Strong planning & problem solving skills to create city specific market activation plans, tie-ups and customer schemes Knowledge of EV/PV sales process and sales resource allocation Ability to influence colleagues/ other BU manpower without direct reporting relationship Strong sales team leadership experience/ skills, evidenced through track record or references Strong experience in Retail customer management, handling escalations and working with multiple internal stakeholders etc. Knowledge of EV/PV sales process and sales resource allocation Good technical knowledge of EV/PV products along with product featuresSkills & CompetenciesEffective Communication and Influencing SkillsAbility to drive teams to meet targetsResult Oriented approachAccountability & OwnershipAbility to change user behaviourData Driven
About the company
Part of the USD 165 billion Tata group, Tata Motors Limited (BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 44 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks, and buses, offering an extensive range of integrated, smart, and e-mobility solutions. With 'Connecting Aspirations' at the core of its brand promise, Tata Motors is India's market leader in commercial vehicles and ranks among the top three in the passenger vehicles market.
Tata Motors strives to bring new products that captivate the imagination of GenNext customers, fuelled by state-of-the-art design and R&D centres located in India, the UK, the US, Italy, and South Korea. By focusing on engineering and tech- enabled automotive solutions catering to the future of mobility, the company's innovation efforts are focused on developing pioneering technologies that are both sustainable and suited to the evolving market and customer aspirations. The company is pioneering India's Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by developing a tailored product strategy, leveraging the synergy between Group companies and playing an active role in liaising with the Government of India in developing the policy framework.
With operations in India, UK, South Korea, Thailand and Indonesia, Tata Motors markets its vehicles in Africa, the Middle East, Latin America, Southeast Asia, and the SAARC countries. As of March 31, 2024, Tata Motors' operations include 90 consolidated subsidiaries, two joint operations, five joint ventures, and numerous equity-accounted associates, including their subsidiaries, over which the company exercises significant influence.