About the Role
We are looking for a creative and performance-driven Social Media Manager who can build engaging social media campaigns while driving measurable business results through paid advertising. The ideal candidate should have excellent communication skills, a strong understanding of digital marketing, and the ability to create compelling content across multiple platforms.
Key Responsibilities
- Plan, create, and execute social media strategies across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Develop engaging content calendars aligned with brand objectives.
- Write compelling captions, ad copy, and social media content.
- Manage end-to-end paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, and LinkedIn Ads.
- Optimize campaigns to improve reach, engagement, leads, and ROI.
- Monitor campaign performance and prepare regular reports with actionable insights.
- Coordinate with designers, video editors, influencers, and content creators to deliver high-quality campaigns.
- Stay updated with the latest social media trends, platform updates, and digital marketing best practices.
- Engage with online communities by responding to comments, messages, and customer queries professionally.
- Collaborate with internal teams to support product launches, events, and marketing initiatives.
Required Skills
- 1–4 years of experience in Social Media Marketing and Digital Marketing.
- Hands-on experience running and optimizing Meta Ads is mandatory.
- Experience with Google Ads and LinkedIn Ads is an added advantage.
- Strong understanding of paid campaign optimization, audience targeting, and performance metrics.
- Excellent written and verbal communication skills.
- Strong copywriting and content creation abilities.
- Familiarity with tools such as Meta Business Suite, Google Analytics, Canva, Adobe Creative Suite, or similar marketing tools.
- Analytical mindset with the ability to interpret campaign data and improve performance.
- Highly organized, proactive, and able to manage multiple projects simultaneously.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Experience working with lifestyle, fashion, events, hospitality, or consumer brands is a plus.
- Basic knowledge of SEO, influencer marketing, and email marketing is an added advantage.