Performance Marketing Manager
Talent Affair
- Salary
- ₹1 - 4.5 LPA
- Experience
- 2+ yrs
- Location
- Kolkata, West Bengal
- Job type
- Full-time
Required skills
- automation tools
- campaign performance
- communication skills
- CRM
- Data Studio
- Google Ads
- Google Analytics
- lead generation
- market research
- Slack
- Zapier
Nice to have
- Performance Marketing
- paid media
- Google Ads
About the role
Key Responsibilities:
- Manage and optimize Meta Ads and Google Ads campaigns focused on lead generation and business outcomes
- Plan, execute, and scale campaigns based on performance data and testing insights
- Track and improve key metrics such as cost per lead, conversion rate, and return on ad spend
- Build, analyze, and improve complete marketing funnels from ads to landing pages to CRM systems
- Ensure proper conversion tracking setup including pixels, events, and integrations
- Collaborate with design and video teams to create high-converting creatives and short-form video ads
- Contribute to content strategy and distribution for better performance and reach
- Use AI tools to improve ad copy, research, targeting, and workflow efficiency
- Analyze campaign data using GA4 and reporting tools to generate actionable insights
- Identify performance issues and take ownership of solving them with clear solutions
- Conduct market research and competitor analysis to improve campaign strategy
- Align with SEO, content, and social media teams to ensure unified marketing efforts
- Maintain regular communication with internal teams to ensure smooth execution
- Handle client communication through reports, Slack, and email updates
- Participate in client performance meetings and present insights clearly
- Take ownership of campaign performance and drive measurable client growth
- Scale successful campaigns and continuously test new ideas and strategies
- Ensure timely execution of tasks and adherence to project deadlines
- Apply CRO strategies when required to improve landing page and funnel performance
- Build and improve workflows, systems, and processes to increase efficiency and quality
- Take leadership ownership of projects and guide team members when required
- Create case studies based on successful campaigns and results
- Contribute to creation of short-form and long-form content for organic marketing
- Run structured A/B tests across creatives, audiences, and funnels
- Develop ad angles, hooks, and messaging based on customer behavior
- Manage and allocate advertising budgets efficiently
- Document campaign learnings and contribute to internal knowledge systems
- Execute campaigns quickly and iterate based on real-time performance
- Take ownership of campaign decisions using data and insights
- Present performance reports with actionable insights and recommendations
Required Skills and Experience: - 2 to 4 years of experience in performance marketing with focus on lead generation (preferred)
- Strong hands-on experience with Meta Ads and Google Ads, Whatsapp ads (preferred)
- Understanding of conversion tracking, funnels, and attribution
- Experience with tools such as GA4, Data Studio, SEMrush, Ahrefs
- Familiarity with CRM and lead management systems
- Whatsapp Automations
- Working knowledge of AI tools such as ChatGPT, Claude, or similar
- Ability to analyze data and make decisions based on insights
- Strong problem-solving and critical thinking skills
- Strong communication and teamwork abilities
- Client communication skills (required)
- Can handle 10+ clients (with the help of a team)
- Creating custom solutions with AI as per needs
Tools Used: - Meta Ads Manager and Google Ads
- Google Analytics 4 and Data Studio
- SEMrush, Ahrefs, Zutrix
- Notion, Slack, Zoho
- Zapier and automation tools
- AI tools for marketing and workflow optimization
- GHL, Vapi, etc (advantage)
Qualification: - Education: Bachelor’s degree in marketing, Business, or related field
- Experience: 3+ years of experience in a similar role, with expertise in Google Ads
- Overall Qualification: A result portfolio required
- Social Presence: Any social media/LinkedIn presence required.
Top 3 Goals: - TDrive consistent client growth through effective ad campaigns.
- Develop junior media buyers into independent and efficient professionals.
- Foster a culture of continual learning and improvement in the advertising department.
Language: English (Mandatory)
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