RFP - Website Redevelopment

Swiss Emmaus India (SEI) is an Indian development organization closely associated with FAIRMED Switzerland. As a non-profit entity, SEI operates under the mandate of "health for the poorest," with a particular emphasis on the eradication of leprosy in India. These initiatives are supported by both international and local donors dedicated to improving the lives of individuals affected by leprosy. Given India's status as a leprosy-endemic country, SEI appeals to a significant number of Indians to support this cause and enhance the quality of life for their fellow citizens. To further these efforts, the Health Education & Awareness Unit (HEAU) was established in 2008. Its primary goal is to raise awareness and rally support from like-minded individuals for the elimination of leprosy. Over the past 15 years, the HEAU has made significant progress in increasing awareness and garnering support through various fundraising channels, including tele-calling, face-to-face interactions, and school activities. SEI aims to expand its reach and review its awareness-raising activities to ensure that the Indian populace is well-informed about leprosy and actively participates in making India leprosy-free. In line with our strategic directive for 2025, one of our key focuses is to enhance donor engagement and explore digital marketing avenues. Our website, www.swissemmausindia.org, has updated on 2 earlier occasions, will undergo significant updates to highlight the changes in our core work from the earlier hospital-based support to now more field-based support. In addition, SEI is keen to communicate and engage its wider stakeholder to facilitate better understanding of our work and thereby participation as well. The primary objective of the new SEI website is to be both dynamic and user-centric, bridging the decade-long gap since the last update. It should offer relevant information, an engaging design, responsiveness, and intuitive navigation. Key Objectives Include: Performance Enhancement: Optimize site performance to ensure fast load times and seamless user interactions. Navigation Optimization: Implement a user-friendly navigation structure to facilitate easy access to information. Content Management: Utilize an advanced Content Management System (CMS) for streamlined content updates and maintenance. Data Security: Securely migrate data and implement robust security protocols to protect user information. Donation Platform: For donations, develop an efficient and secure payment gateway supporting multiple payment options, adhering to security standards such as SSL encryption, and complying with data privacy regulations (e.g., GDPR) SEO Optimization: Incorporate SEO(Search Engine Optimization) with best meta tags and descriptions' best practices to improve search engine visibility. Social Media Integration: Integrate social media channels to enhance community engagement and online presence. User Testimonials: Establish a dedicated section for user testimonials and success stories to build credibility. Regular Updates and Maintenance: Create a plan for regular updates and maintenance to ensure ongoing relevance and functionality of the website. Analytics Integration: Implement analytics tools to monitor site performance and gather insights on user behaviour for continuous improvement.

Swiss Emmaus India started its work in India in 1960 and initially worked to eliminate leprosy as a public health problem. For the last 64 years, SEI India has dedicated itself to improve the lives of people affected by leprosy and other poverty related diseases. From supporting tertiary care leprosy services along with field-based services, SEI India has come a long way in ensuring that fair health services are available to the marginalized communities in India. Swiss Emmaus India works mainly in collaboration with the Central and State Government in the Leprosy Control Program, WHO, Global Partnership for Zero leprosy, ILEP and in partnership with local NGOs. Swiss Emmaus India is also the founder member of the International Federation of Anti-leprosy Associations (ILEP) in India.