Manager - Growth

Swiggy is India's pioneering on-demand convenience platform, catering to millions of consumers each month. Founded in 2014, its mission is to elevate the quality of life for the urban consumer by offering unparalleled convenience. With an extensive footprint in food delivery, Swiggy Food collaborates with nearly 2 lakh restaurants across 600+ cities. Swiggy Instamart, its quick commerce platform operating in 43 cities, delivers groceries and other essentials across 20+ categories in 10 minutes. Fueled by a commitment to innovation, Swiggy continually incubates and integrates new services like Swiggy Dineout and Swiggy Genie into its multi-service app. Leveraging cutting-edge technology and Swiggy One, the country's only membership program offering benefits across food, quick commerce, dining out, and pick-up and drop services, Swiggy aims to provide a superior experience to its consumers. Your Responsibilities Off-App Acquisitions & Partnerships ● Develop and execute strategies to drive credit card acquisitions across third-party platforms across Fintech/ Ecom platform by running ads that drive leads. ● Identify and onboard new partners to create lead generation opportunities and enhance visibility. Digital Marketing & Growth ● Leverage performance marketing channels (Google Ads, Meta, affiliate marketing, etc.) to drive card applications. ● Optimize digital campaigns to improve conversions while maintaining customer acquisition cost (CAC) targets. ● Use A/B testing and personalization strategies to refine targeting and engagement. Call Center & Tele-Sales Management ● Oversee the call center acquisition channel, ensuring high conversion rates and operational efficiency. ● Develop and implement scripts, training modules, and incentive structures for tele-sales teams. Data Analytics & Performance Tracking ● Use SQL and analytics tools to track acquisition performance, customer behavior, and campaign effectiveness. ● Generate actionable insights to optimize acquisition strategies and improve ROI Stakeholder & Cross-Functional Collaboration ● Work closely with internal teams, including Marketing, Product, and Partnerships, to enhance acquisition strategies. ● Coordinate with HDFC Bank stakeholders to streamline operations and improve approval rates.

Swiggy is India's pioneering on-demand convenience platform, catering to millions of consumers each month. Founded in 2014, its mission is to elevate the quality of life for the urban consumer by offering unparalleled convenience. With an extensive footprint in food delivery, Swiggy Food collaborates with nearly 2 lakh restaurants across 600+ cities. Swiggy Instamart, its quick commerce platform operating in 43 cities, delivers groceries and other essentials across 20+ categories in 10 minutes. Fueled by a commitment to innovation, Swiggy continually incubates and integrates new services like Swiggy Dineout and Swiggy Genie into its multi-service app. Leveraging cutting-edge technology and Swiggy One, the country's only membership program offering benefits across food, quick commerce, dining out, and pick-up and drop services, Swiggy aims to provide a superior experience to its consumers.