Growth Marketer - NPD

Position: Growth Marketer Location: Chennai, Tamil Nadu (Work from Office) Responsibilities: Growth Strategy and Execution: Assist in planning and implementing growth marketing strategies across multiple channels, including paid ads, SEO, email campaigns, and content marketing. Experiment with innovative growth tactics to attract, engage, and retain customers. Performance Analysis and Optimization: Monitor, analyze, and report on the performance of campaigns using tools like Google Analytics, Mixpanel, or similar. Optimize campaigns to maximize ROI, conversion rates, and customer acquisition cost (CAC). Customer Acquisition and Retention: Drive user acquisition through targeted marketing campaigns. Collaborate with the customer success and product teams to improve user retention and lifetime value (LTV). Content and Copywriting: Develop engaging and impactful copy for landing pages, email campaigns, ads, and other marketing materials. Collaborate with the design team to create visually compelling assets. Market Research: Stay updated with industry trends, competitive analysis, and emerging marketing tools. Identify opportunities for growth in new and existing markets. Qualifications and Skills: Bachelor's degree in Marketing, Business, or a related field. 1-2 years of hands-on experience in growth marketing, digital marketing, or a similar role, preferably in the SaaS industry. Proficiency in tools like Google Ads, Facebook Ads Manager, HubSpot, or similar CRM and marketing platforms. Basic knowledge of SEO, SEM, and email marketing best practices. Strong analytical skills and experience with data-driven decision-making. Excellent written and verbal communication skills. Creative mindset with the ability to experiment and think outside the box. Familiarity with A/B testing and performance optimization techniques is a plus.