Performance Marketer

Job Description: Performance Marketer

Location: Bangalore (Koramangala office)\ Experience: 2+ years in performance marketing, preferably in edtech

About SuperKalam:\ SuperKalam is an AI-powered edtech platform revolutionizing personalized learning. Our mission is to build the ultimate "Super Mentor" for students, starting with UPSC preparation. With exceptional early traction, we’re scaling rapidly and looking for a dynamic Performance Marketer to drive our growth.

Key Responsibilities

• Campaign Strategy & Execution
• Plan, create, and execute ROI-driven digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, and others.
• Manage campaigns for lead generation, conversions, and retention across funnel stages.
• Develop and execute retargeting strategies to improve user engagement and trial-to-paid conversions.
• Data-Driven Optimization
• Monitor, analyze, and optimize key performance metrics (CPC, CTR, CPA, CAC, ROI, ROAS).
• Conduct A/B testing on creatives, landing pages, and audience segments to identify what works best.
• Collaborate with the product team to enhance the landing page experience and reduce drop-offs.
• Budget Management
• Own and allocate monthly performance marketing budgets effectively across campaigns to maximize ROI.
• Ensure spending aligns with user acquisition and revenue goals.
• Collaboration & Creativity
• Work closely with design and content teams to create compelling ad creatives and copy tailored to SuperKalam’s audience.
• Collaborate with the growth and product teams to align marketing efforts with user needs and product features.
• Reporting & Insights
• Generate regular performance reports highlighting campaign results, insights, and actionable recommendations.
• Present findings and growth opportunities to leadership.
  

Skills & Qualifications

• Proven experience in performance marketing, managing large-scale campaigns across paid channels.
• Strong knowledge of platforms like Google Ads, Facebook Ads, Instagram, and YouTube Ads.
• Analytical mindset with expertise in tools like Google Analytics, SEMrush, or similar.
• Experience in optimizing landing pages, funnels, and conversion rates.
• Creative thinker with the ability to produce performance-focused ad copy and creatives.
• Strong communication skills and a collaborative mindset.
• Bonus: Experience in edtech or with AI-based platforms.
  
  

Why Join SuperKalam?

• Be part of an innovative, fast-growing startup backed by Y Combinator.
• Opportunity to lead marketing efforts at scale and make a tangible impact.
• Work with a passionate team dedicated to reshaping education for millions of students.
• Competitive salary and growth opportunities.
  
  

If you’re a data-driven marketer passionate about scaling meaningful products, we’d love to hear from you!

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SuperKalam is an AI-powered edtech platform revolutionizing personalized learning. Our mission is to build the ultimate 'Super Mentor' for students, starting with UPSC preparation. With exceptional early traction, we’re scaling rapidly and looking for a dynamic Performance Marketer to drive our growth.