Growth (Content Strategy)

Job Description: Growth (Content Strategy)

Location: Bangalore (Initially Remote —> Bangalore (Koramangala)\ Experience: 0 to 2+ years in content strategy and SEO, with UPSC exam experience in the last 4-5 years

About SuperKalam:\ SuperKalam is an AI-powered edtech platform designed to revolutionize personalized learning. Our mission is to build the ultimate "Super Mentor" for students, starting with UPSC preparation. With rapid growth and exceptional traction, we’re looking for a Growth Lead to drive our organic content strategy and expand our reach.

Key Responsibilities

• Content Strategy & Execution
• Develop and execute a robust content strategy focused on UPSC preparation, covering blogs, SEO, and social media.
• Lead the creation of high-quality, engaging, and informative content for blogs, newsletters, and social platforms.
• Identify trending topics, keyword opportunities, and user needs to create impactful content tailored to UPSC aspirants.
• SEO Optimization
• Own the SEO strategy, including keyword research, on-page and off-page optimization, and backlink acquisition.
• Optimize blog content and landing pages to drive organic traffic and improve search engine rankings.
• Track and analyze website performance using tools like Google Analytics, SEMrush, or Ahrefs, and implement data-driven improvements.
• Social Media Growth
• Develop and manage organic content for prominent social media platforms like Instagram, Twitter, YouTube, and LinkedIn.
• Create and maintain a consistent posting schedule, ensuring content resonates with the UPSC audience.
• Engage with the online community by responding to comments, participating in discussions, and driving meaningful interactions.
• Team Leadership
• Manage a team of interns and full-time writers to ensure timely delivery of high-quality content.
• Provide editorial guidance, topic ideation, and constructive feedback to the team.
• Foster a collaborative and results-driven environment within the content team.
• Performance Tracking & Reporting
• Monitor key metrics like organic traffic, engagement, and conversion rates.
• Generate regular performance reports with insights and recommendations to improve content effectiveness.
• Work closely with the product and growth teams to align content initiatives with broader company goals.
  

Skills & Qualifications

• UPSC Knowledge: Must have appeared for the UPSC Mains in the last 4-5 years with strong domain expertise.
• Proven experience in content strategy, blog management, and social media growth.
• Strong aptitude to learn SEO best practices, including keyword research, on-page, and off-page optimization.
• Excellent writing, editing, and storytelling skills, with the ability to create content that resonates with the UPSC audience.
• Intent to get Hands-on experience with tools like Google Analytics, SEMrush, Ahrefs, or similar.
• Leadership experience managing teams and working in a fast-paced environment.
• Familiarity with AI tools for content creation and optimization is a plus.
  
  

Why Join SuperKalam?

• Lead the organic growth strategy for a fast-scaling, Y Combinator-backed startup.
• Work with a passionate team dedicated to reshaping education for millions of UPSC aspirants.
• Competitive salary, flexible working environment, and opportunities for rapid professional growth.

SuperKalam is an AI-powered edtech platform designed to revolutionize personalized learning. Our mission is to build the ultimate 'Super Mentor' for students, starting with UPSC preparation.