Marketing Analyst

We are seeking a highly analytical and results-oriented Analyst to join our Marketing team. This role will be responsible for leveraging data and analytics to drive growth across all channels. The ideal candidate will have a strong understanding of data analysis techniques, marketing KPIs, and experience in conversion rate optimization. Responsibilities Data Analysis and Reporting: Conduct in-depth analysis of marketing data to identify trends, patterns, and insights. Develop and maintain reports that track core marketing KPIs and performance. Conversion Rate Optimization: Track and report on conversion rates across all marketing channels, including website, email, and paid advertising. Report on A/B testing and other experiments that optimize landing pages, forms, and calls to action. Generate and track testing ideas, working internally to help prioritize tests. Data Automation: Leverage data automation tools to streamline processes and improve efficiency. Collaboration and Communication: Work closely with the Marketing, Enterprise Data & Analytics, and Executive Leadership to understand business needs and provide data-driven insights. Communicate findings and recommendations effectively to both technical and non-technical audiences. Assist with ad-hoc marketing needs (demographic segmentation, media strategy, etc.) Qualifications Bachelor's degree in a relevant field (e.g., Marketing, Analytics, Statistics) 3+ years of experience in a marketing analytics or conversion rate optimization role Strong analytical and problem-solving skills Proficiency in data analysis tools (e.g., Excel, SQL, Google Analytics) Experience with Salesforce CRM, GA4, Google Tag Manager & major paid media ad platforms Excellent communication and presentation skills

Our dual mission is to: Build exceptional, world-class public schools that prove children from all backgrounds can succeed in college and life; serve as a catalyst and national model for school reform, and help change public policies that prevent children from having access to opportunity.