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When the Fédération Française de Football was established in April 1919, the question of what symbol should represent French football had already been answered. Le Coq Gaulois had been on French coins since 1899, on war memorials since 1918 and had survived Napoleon's attempt to remove it as a national emblem.
All this made it easy for the federation to step into something that was already there.
In Latin, gallus means two things simultaneously. It describes the ancient region of Gaul, the territory that broadly corresponds to modern France and it means rooster. That linguistic accident, noticed and embraced during the French Revolution as republicans sought a symbol untied to royalty or the church became the foundation of one of the most recognisable identity systems in sport.
Le Coq Gaulois has carried French national teams across every sport for over a century.
The Origin
The rooster's path to the national team shirt was gradual. The Comité Français Interfédéral began using the bird as its official symbol in the early part of the 20th century and it debuted on Les Bleus' shirts in a match against Belgium in 1909. It's been present in one form or another ever since.
What gave the symbol its charge was the weight it already carried before football adopted it. Napoleon had attempted to replace the rooster as a national emblem and failed.
The French government's own framing captures the depth of that meaning: "The rooster became the symbol of a France sprung from peasant origins, proud, opinionated, courageous and prolific. While the rooster is not an official symbol of the Republic, it still stands for a certain idea of France."
When the Fédération Française de Football was formally established on 7 April 1919 under its first president Jules Rimet, the rooster was formalised as the centrepiece of its crest. Football inherited a symbol that had already been doing national identity work for generations.
The Crest And What It Has Held
The evolution of the FFF crest across more than a century reflects the changing graphic sensibilities of each era while the symbol at its centre has remained constant. The earliest versions were ornate and illustrative, a proud cockerel rendered in gold, white, blue and red on a white crest with a thick outline. When the FFF signed a kit deal with Adidas in 1972 the first properly professional emblem arrived, combining gold with the colours of the French flag in a form built for modern reproduction.
Although the most significant moment in the crest's history came from a result. After France won the 1998 World Cup on home soil with talisman Zinédine Zidane, the FFF added a single gold star above the rooster without changing anything else. No rebrand, no commemorative badge, no celebration graphics. A second star followed the 2018 World Cup win in Russia under Didier Deschamps on the same terms.
The years between 2011 and 2014 produced the most restless period in the crest's history, with four distinct variations in quick succession as the federation experimented with minimalism, gold palettes and different background treatments. The 2014 return to a more classical rooster, inspired directly by the 1958 crest, came after players expressed a desire to "feel the history of our country" on their chest. The symbol found its way back to what it had always been because the people wearing it understood what it meant.
In July 2026, the FFF unveiled an updated crest alongside the appointment of Zinédine Zidane as head coach, framed as "a symbol that unites us." The rooster was redrawn with what the federation described as a more assertive and embodied posture, with more blue detailing within its body and "FRANCE" added in arched lettering beneath the FFF initials. The institutional FFF logo remained unchanged, and the two stars stayed exactly where they were.
Beyond Football
What gives Le Coq Gaulois its specific identity power is that it belongs to France just as much as it belongs to football, and that distinction matters enormously when studying why the symbol carries the weight it does.
The same rooster appears on the shirts of the French rugby union team, on the uniforms of French Olympic athletes and across every national sporting discipline the country fields. Each one reached for the same symbol, already carrying the full cultural authority of the nation. The fact that the same mark travels across every discipline France fields without dilution or confusion is the clearest possible evidence of how deeply it is embedded in the national identity.
Aftertaste
Every iteration of the FFF crest across more than a century has returned to the same bird, carrying the same meaning it carried long before football gave it a home. Napoleon tried to retire it and failed. The federation has redrawn it many times over, and the rooster has absorbed every change without losing its essential character.
The symbols that outlast everything else are rarely the ones designed to be timeless.
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