T&A Consulting
Website:
taglobalgroup.com
Job details:
Student Recruitment Manager – International Universities
Location: Delhi-NCR, Bengaluru
Experience: 4–7 years
Industry: Higher Education / International Education / Student Recruitment
Organization: T&A Consulting, on behalf of a UK-based University
About the Role:
T&A Consulting is recruiting a Student Recruitment Manager – India for a reputed UK-based university.
The primary role of the Student Recruitment Manager will be to support the university’s international office in increasing student recruitment from India through outreach, agent engagement, student counselling, events, and conversion activities.
The selected candidate will represent the university in India and will be responsible for supporting recruitment targets, strengthening visibility among students, parents, counsellors and agents, and assisting in the implementation of the India recruitment plan.
This role is suitable for a candidate who has hands-on experience in international student recruitment and is comfortable working with agents, schools, colleges, prospective students, and internal university teams.
Key Responsibilities
Student Recruitment & Outreach
- Represent the university in India and support student recruitment activities across assigned regions.
- Work towards achieving agreed student recruitment and application targets.
- Conduct student counselling sessions, webinars, school visits, college visits, education fairs, and recruitment events.
- Engage with prospective students and parents to provide information on university programmes, entry requirements, scholarships, admissions process, and student life.
- Support lead nurturing, application follow-ups, offer-holder engagement, and conversion activities.
- Provide regular feedback on student queries, market trends, competitor activity, and recruitment opportunities.
Agent & Counsellor Engagement
- Build and maintain relationships with education agents, school counsellors, independent counsellors, and other recruitment partners.
- Support agent training on university programmes, admissions requirements, scholarships, application processes, and key selling points.
- Coordinate with agents to generate quality applications and improve student conversion.
- Monitor basic agent performance and share regular updates with internal teams.
- Ensure accurate and timely communication with agents and counsellors.
Marketing & Event Support
- Support the execution of India marketing and recruitment campaigns.
- Participate in education fairs, open days, webinars, information sessions, and student engagement activities.
- Assist in creating India-relevant inputs for marketing content, student communication, and promotional activities.
- Coordinate logistics and communication for recruitment events and outreach activities.
- Support social media, digital campaigns, and lead-generation initiatives where required.
Stakeholder Coordination
- Work closely with the university’s international office, admissions team, regional teams, and T&A Consulting.
- Develop positive working relationships with students, parents, agents, counsellors, schools, colleges, and other education stakeholders.
- Support partnership conversations with schools, colleges, and institutions where required.
- Maintain professional representation of the university across all student recruitment activities.
Reporting & Administration
- Maintain accurate records of recruitment activities, student leads, applications, agent interactions, and event outcomes.
- Prepare regular reports on recruitment progress, market feedback, conversion status, and competitor activity.
- Use CRM systems or internal reporting tools to track student engagement and follow-ups.
- Ensure timely follow-up with students, agents, and internal university teams.
Essential Requirements
- 4–7 years of experience in student recruitment, international education, higher education marketing, counselling, or related roles.
- Experience of working within Higher Education, preferably with a UK university, international university, pathway provider, or education recruitment organisation.
- Good understanding of the Indian student recruitment market for international higher education.
- Experience of working with education agents, counsellors, students, parents, schools, or colleges.
- Ability to work towards set targets and contribute to recruitment outcomes.
- Experience of working in an international environment or a fast-moving marketing, counselling, or commercial environment.
- Strong communication, presentation, and interpersonal skills.
- Ability to build effective working relationships with agents, counsellors, students, parents, and internal stakeholders.
- Exposure to student recruitment events, education fairs, webinars, school visits, and counselling sessions.
- Willingness to travel within India for recruitment activities, events, and stakeholder meetings.
Preferred Skills
- Existing network of education agents, school counsellors, and higher education stakeholders in India.
- Knowledge of UK higher education, admissions processes, UCAS, scholarships, student visa process, and student conversion practices.
- Experience in handling student enquiries, applications, offers, and conversion follow-ups.
- Comfort with CRM systems, reporting formats, and student recruitment data.
- Ability to work independently while coordinating with university teams across time zones.
- Understanding of digital marketing campaigns and lead nurturing will be an added advantage.
About T&A Consulting
T&A Consulting is a global advisory firm established in 2006, specialising in market entry, trade and investment promotion, and education representation services.
T&A’s Education Practice supports international universities with India market strategy, student recruitment, stakeholder engagement, partnership development, market intelligence, and in-country representation.
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