Jobs-to-be-Done Book | FREE PDF | Ulwick | JTBD Framework

In his latest Jobs-to-be-Done book, Tony Ulwick takes Jobs Theory and the Outcome-Driven Innovation process to the next level. He explains disruptive innovation and 4 other growth strategies through a Jobs lens and introduces new ideas, tutorials and templates that can be used to achieve predictable growth. Learn how to replace luck with a predictable innovation process. "I call him the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science." - Philip Kotler Free E-Book Download Free Audiobook "Learn about the methodology we've developed and used in over 1000 engagements to help Fortune 500 companies make innovation far more predictable and profitable. Companies that use ODI have found that the success rate for their innovation projects improves 5X." - Tony Ulwick About the Book and Author Jobs-to-be-Done is best defined as a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments differently, and by doing so, make innovation far more predictable and profitable. JOBS TO BE DONE: Theory to Practice takes the theory and the ODI process to the next level. This jobs-to-be-done book reveals: Why companies fail at innovation and how to avoid the two most critical mistakes that companies make. How to employ the Jobs-to-be-Done Theory Needs Framework to categorize, define, capture, organize and prioritize customer needs. The Jobs-to-be-Done Growth Strategy Matrix—a tool that fills in the holes in disruptive innovation theory, and other innovation theories, by examining them through a Jobs lens. It defines and reveals which of the 5 growth strategies to pursue in a given situation. Improvements to the Outcome-Driven Innovation process—and how the process ties customer-defined metrics to the customer's Job-to-be-Done, transforming every aspect of opportunity discovery, marketing and innovation. Outcome-Based Segmentation: what is it and how it uncovers hidden opportunities for growth. The 84 steps associated with the ODI process, revealing in detail what it takes to turn Jobs Theory into practice. A three-phased approach that a company can use to build a competency in innovation. The JTBD Language of Innovation – the lexicon of terms needed to establish a common language for innovation. The book also includes six detailed case studies of companies that applied the Outcome-Driven Innovation process and achieved impressive results including: Microsoft, Kroll Ontrack, Arm & Hammer, Bosch, Abbott Medical Optics, and Hussmann. ABOUT TONY Tony Ulwick is the founder and CEO of the innovation consultancy Strategyn. He is the pioneer of Jobs-to-be-Done Theory and the inventor of Outcome-Driven Innovation® (ODI), a proven innovation process with an 86% success rate. Tony has worked with dozens of Fortune 500 companies, helping them make innovation more predictable. He manages the Jobs-to-be-Done Medium publication JTBD + ODI.

Tony Ulwick is the founder and CEO of the innovation consultancy Strategyn. He is the pioneer of Jobs-to-be-Done Theory and the inventor of Outcome-Driven Innovation® (ODI), a proven innovation process with an 86% success rate. Tony has worked with dozens of Fortune 500 companies, helping them make innovation more predictable. He manages the Jobs-to-be-Done Medium publication JTBD + ODI.